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Jaime Manuel Moleiro Serra

Assistant Professor (Department of Sociology)

Fotografia
Doctoral Degree: Turismo (Universidade do Algarve - Faculdade de Economia - 2014)
Master Degree: Gestão de Empresas (Ramo: - Marketing)/Gestão (Universidade de Évora - 2006)
Bachelor's Degree: Estratégia e Gestão Turísticas/Turismo (Instituto Politécnico de Beja - 2000)
Department of Sociology Assembly (Advisor)
CEFAGE - Center for Advanced Studies in Management and Economics (Collaborating Member)
CIDEHUS - Interdisciplinary Center for History, Cultures and Societies (Integrated Member with doctorate)
CIDEHUS - Interdisciplinary Center for History, Cultures and Societies (Assistant Director)
Comissão de Curso da Licenciatura em Turismo (Deputy)
Comissão de Curso do Mestrado em Turismo e Desenvolvimento de Destinos e Produtos (Deputy)
Conselho Científico (CIDEHUS) (Vice-President)
Conselho Científico (CIDEHUS) (Advisor)
Scientific Council of IIFA (Advisor)
Conselho Directivo (CIDEHUS) (Assistant Director)
General Council (Advisor)
Tourism studies;
Tourism demand studies;
Quantitative methods and applied econometrics
Tourist motivations and preferences;
Trends in tourist behavior;
Impacts of aging and demography changes in tourism;
Tourism demand choice modeling

Researcher at CIDEHUS -Interdisciplinary Centre for History, Culture and Societies - University of Évora

Member of International Research Networks:
EATSA - Euro-Asia Tourism Studies Association;
IATE - International Association of Tourism Economics;
TRINET - Tourism Research Information Network;
ICRST - International Center for Research and Study on Tourism

Researcher at CIDEHUS -Interdisciplinary Centre for History, Culture and Societies - University of Évora;  


Line - Societal Change;


Research Group - Demography and Social Vulnerability

Research collaborator at CEFAGE - Center for Advanced Studies in Management and Economics

ALT20-03-0246-FEDER-000059 / Portugal 2020
em curso até 27/10/2022
/ Turismo de Portugal
finished in 31/10/2019
POCI-01-0145-FEDER-016437 / Portugal 2020
finished in 31/08/2019
ALENT-01-0428-FEDER-000312 / QREN
finished in 31/12/2015
Borges, M.R.; Lima, J.; Serra, J., Marujo N. (2018). Estratégia de sensibilização dos alunos universitários para o tema do turismo acessível: O caso da Licenciatura em Turismo da Universidade de Évora, Revista Turismo & Desenvolvimento, 2 (27-28), 279-282.
Susana, Campos; Serra, Jaime, "Scientific tourism in the Alentejo region: An exploratory study of the visitors? profile and motivations at the regional Science Centres", in Proceedings Book of 9th World Conference for Graduate Research in Tourism Hospitality and Leisure, coord. of Metin Kozak; Andreas Artal-Tur and Nazmi Kozak, Cartagena, Spain, 2017, pp.331-336. ISBN: 978-605-65762-8-7.
Andres, Artal-Tur; Correia, Antónia; Serra, Jaime, "Understanding the tourists´ length of relationship with a destination", in Proceedings Book of 9th World Conference for Graduate Research in Tourism Hospitality and Leisure, coord. of Metin Kozak; Andreas Artal-Tur and Nazmi Kozak, Cartagena, Spain, 2017, pp.40-46. ISBN: 978-605-65762-8-7.
BORGES, M.R.; LIMA, J.; SERRA, J. e MARUJO, N. (2017). Estratégia de sensibilização dos alunos universitários para o tema do turismo acessível: O caso da licenciatura em Turismo da Universidade de Évora. Revista Turismo & Desenvolvimento, V.2, N.27/28, p.279-282.
SERRA, J.; LIMA, J.; BORGES, M.R.; MARUJO, N. e FERREIRA, A. (2017). Segmenting tourists by expenditure patterns: An instrument for enhancing tourism economic benefits on a Portuguese World Heritage site. Revista Turismo & Desenvolvimento, V.2, N.27/28, p.117-119.
Amaral & Serra (2017). Back to the same place of holidays.An analysis of European tourists?preferences towards cultural tourism. 9th World Conference for Graduate Research in Tourism, Hospitality and Leisure: 18-24,Edited by Metin KOZAK, Andreas ARTAL-TUR,Nazmi KOZAK,6 ? 11 June 2017, Cartagena, Spain.ISBN: 978-605-65762-8-7
Amado, C., Santos, S., & Serra, J (2017). Does partial privatisation improve performance? Evidence from a chain of hotels in Portugal, Journal of Business Research, Vol 73, April 2017, 9-19.
Serra, J., Borges, M., Marujo, N. (2016, comunicação apresentada na ATLAS Annual Conference, com o título, Expenditure pattern analysis of cultural tourists at World Heritage Sites: an empirical evidence based on CHAID analysis. 13-16 September 2016, Canterbury, UK.
Serra, J., Ribeiro, F., Tomé, L., Mendes, Maria Filomena (2016), comunicação apresentada na ? 2nd EATSA ? Euro-Asia Tourism Studies Association Conference, com o título, Crossing frontiers between tourism and demography. An empirical analysis based on European travellers? behaviour. 26 a 30 Junho 2016, Lisboa, Peniche and Coimbra, Portugal.
Serra, J., Ribeiro, F., Tomé, L., Mendes, M.F. (2016), comunicação apresentada no V Portuguese Congress of Demography, com o título, Determinants of European tourism demand in a demographic ageing society, 6-7 October, Lisbon, Portugal.
Serra, Jaime, Ribeiro, Filipe, Tomé, Lídia, & Mendes, Filomena (2016). Determinants of European tourism demand in a demographic ageing society. In A crise demográfica: Um País em Extinção?: Livro de resumos do V Congresso Português de Demografia (pp.26-27). Fundação Calouste Gulbenkian: Lisboa (ISBN: 978-989-97935-2-1).
Serra, Jaime, Borges, Maria, & Marujo, Noémi (2016). Expenditure pattern analysis of cultural tourists at World Heritage Sites: an empirical evidence based on CHAID analysis. In Tourism, Lifestyles and Locations: Book of Extended Abstracts of ATLAS Annual Conference (pp. 96-102). Canterbury, UK: ATLAS (ISBN: 978-90-75775-91-4).
Marujo, N.; Serra, J. e Borges, M.R. (2016). ?Turismo e autenticidade em cidades património mundial: o grau de satisfação do turista cultural na cidade de Évora (Portugal)?, Revista Turydes: Turismo y Desarrollo Local, 9 (21),p.1-14. ISSN: 1988-5261 (Indexação: LATINDEX, CIRET, DOAJ, REPEC, E-Revistas de CSIC)
Correia, Antónia; Serra, Jaime and Artal-Tur, Andrés (2016). Tourism Economics, Steady tourists? relationship with a mature destination. The case of Portugal, Tourism Economics, September 6, doi: 10.5367/te.2016.0563.
Serra, Jaime; Ribeiro, Filipe; Tomé; Lídia and Mendes, Filomena (2016). Crossing frontiers between tourism and demography. An empirical analysis based on European travellers? behaviour. 2nd EATSA Conference, Lisboa, Peniche and Coimbra, 26-30 June. pp. 537-549.
Rui Amaral, Margarida Saraiva, Susana Rocha & Jaime Serra (2016), «Gastronomy and Wine in the Alentejo Portuguese Region: Motivation and Satisfaction of Turists from Évora», in Peris-Ortiz, Marta, Del Río Rama, María de la Cruz, Rueda-Armengot, Carlos (Eds.), Wine and Tourism. A Strategic Segment for Sustainable Economic Development, Springer International Publishing, Switzerland, Chapter 13, pp. 179-192. Print ISBN: 978-3-319-18856-0 || Online ISBN 978-3-319-18857-7 || DOI 10.1007/978-3-319-18857-7_13
Amaral, Rui; Saraiva, Margarida; Rocha, Susana. Gastronomy and Wines in the Alentejo Portuguese Region: Motivation and Satisfaction of Tourists from Évora, In Wine and Tourism, 179-192, ISBN: 978-3-319-18856-0. Switzerland: Springer International Publishing, 2016.
SERRA, Jaime (2015), ?Um bom lugar para se viver, será sempre um bom lugar para se visitar. O Turismo em Évora: da autenticidade ao envolvimento cultural de todos os agentes?, Revista Alentejo, n.º 39, pp.16-17. ISSN: 1645-9768.
Serra, Jaime; Correia, Antónia; Rodrigues, Paulo M.M (2015), Tourist spending dynamics in the Algarve: a cross-sectional analysis. Tourism Economics, 21 (3), 475-500.
Serra, Jaime; Correia, Antónia; Rodrigues, Paulo M. M.Yielding Tourists? Preferences, In Marketing Places and Spaces, 281-292, ISBN: 978-1-78441-940-0. United Kingdom: Emerald Group Publishing Limited, 2015.

* For more publications, perform a search by author name on Digital Repository of Scientific Publications of UÉ.



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