Skip to main content

Jaime Manuel Moleiro Serra

Associate Professor (Department of Sociology)

Employment contract in public functions indefinitely

Fotografia
Doctoral Degree: Turismo (Universidade do Algarve - Faculdade de Economia - 2014)
Master Degree: Gestão de Empresas (Ramo: - Marketing)/Gestão (Universidade de Évora - 2006)
Bachelor's Degree: Estratégia e Gestão Turísticas/Turismo (Instituto Politécnico de Beja - 2000)
Department of Sociology Assembly (Advisor)
CEFAGE - Center for Advanced Studies in Management and Economics (Collaborating Member)
CIDEHUS - Interdisciplinary Center for History, Cultures and Societies (Assistant Director)
CIDEHUS - Interdisciplinary Center for History, Cultures and Societies (Integrated Member with doctorate)
Comissão de Curso do Mestrado em Turismo e Desenvolvimento de Destinos e Produtos (Director)
Conselho Científico (CIDEHUS) (Advisor)
Conselho Científico (CIDEHUS) (Vice-President)
Scientific Council of IIFA (Advisor)
Conselho Directivo (CIDEHUS) (Assistant Director)
General Council (Advisor)
Direção de Curso do Programa de Doutoramento em Estudos em Turismo (Deputy)
Tourism studies;
Tourism demand studies;
Quantitative methods and applied econometrics
Tourist motivations and preferences;
Trends in tourist behavior;
Impacts of aging and demography changes in tourism;
Tourism demand choice modeling;
Smart Sustainable Tourism Destinations.





Investigador integrado no G3 - Turismo e Populações do CIDEHUS - Centro Interndisciplinar de História Culturas e Sociedades 


Investigador colaborador na Cátegra HPC - High Performance Computing 


Investigador colaborador no CEFAGE - Centro de Estudos e Formação Avançada em Economia e Gestão 


 

Membro da Coordenação Técnico-Científica do Observatório de Turismo Sustentável do Alentejo (ASTO)


Membro do Comité Académico e Científico da IBEROATUR - Rede Iberoamericana de Turismo Rural 


Membro da Direção do CoLab KIpT 


Membro da Comissão Executiva da Entidade Regional de Turismo do Alentejo e Ribatejo (2023-2028)

101128558-STRIVE-ERASMUS-EDU-2023-CBHE / Comissão Europeia
acrónimo: STRIVE
em curso até 17/01/2027
101089896 / Comissão Europeia
acrónimo: EU GREEN
em curso até 31/12/2026
POCI-01-0246-FEDER-181308 / Portugal 2020
acrónimo: PRO.VITA
finished in 30/06/2023
ALT20-03-0246-FEDER-000059 / Portugal 2020
acrónimo: PISTA
finished in 27/10/2022
/ Turismo de Portugal
acrónimo: ASTO
finished in 31/10/2019
POCI-01-0145-FEDER-016437 / Portugal 2020
acrónimo: CREATOUR
finished in 31/08/2019
ALENT-01-0428-FEDER-000312 / QREN
finished in 31/12/2015
Borges, MR.; Serra, J.; Marujo, N.; Lima, J. (2023, June 1). DADOS MÓVEIS NA QUANTIFICAÇÃO E QUALIFICAÇÃO DA AFLUÊNCIA DE VISITANTES NOS CONCELHOS DA N2 NO ALENTEJO: ESTUDO EXPLORATÓRIO[Special Session Road-Based Tourism (Routes)]. DSOTT - Diversity & Sustainability. Opportunities and Threats, Universidade de Coimbra, Coimbra, Portugal.
Lima, J.; Serra, J.; Borges, MR.; & Marujo, N. (2023, June 1). RESIDENTS PERCEPTIONS ON THE SOCIO-ECONOMIC TOURISM IMPACTS - THE CASE OF ALENTEJO [Special Session Sustainable Tourism Behavior I]. DSOTT - Diversity & Sustainability. Opportunities and Threats, Universidade de Coimbra, Coimbra, Portugal.
1. Serra, J. (2023). Conference Note - 2nd tourism and hospitality networking conference | RESNET'22, ANATOLIA . An International Journal of Tourism and Hospitality Research. 34 (1), (108-109). Doi: https://doi.org/10.1080/13032917.2023.2167327
Serra, J.; Borges, MR; Lima, J.; & Marujo, N. (2023, May ). SUSTAINABLE SMART DESTINATIONS: A CASE STUDY FOR THE IMPLEMENTATION OF A REGIONAL-BASED TOURISM INTELLIGENCE SYSTEM [Special Session DMO's Information Systems as Focal Points for Smart Destinations]. DSOTT - Diversity & Sustainability. Opportunities and Threats, Universidade de Coimbra, Coimbra: Portugal.
Serra, J., Borges, M.R., Lima, J. & Marujo, N. - Coordenadores do Protótipo PISTA Digital - Sistema Inteligente de Turismo Sustentável do Alentejo e Ribatejo. Laboratório de Turismo / ASTO / CIDEHUS.UÉ: Universidade de Évora, 2023.
Marujo, N., Borges, M.R., Serra, J. & Lima, J. (2023). Licenciatura em Turismo na Universidade de Évora. 20 Ano de Ensino e Investigação. In N. Marujo, M.R. Borges & J. Serra (Eds.), APLICAÇÃO DA METODOLOGIA PROJECT-BASED LEARNING NO ÂMBITO DA UC DE PROJETOS TURÍSTICOS (pp. 65-74). Castelo Branco, Portugal: RVJ-Editores. ISBN 978-989-35216-4-9.
Andrade, N.; Couto, F.T.; Serra, J. Assessing Fire Risk Perception in the Vale do Guadiana Natural Park, Portugal. Fire, 2023, 6, 243. https://doi.org/10.3390/fire6060243
Lima, J.; Serra, J.; Borges, M.R. & Marujo, N. (2023). Is gastronomy important for UNESCO world heritage sites' tourists? A case study from Portugal, Anatolia.
Sousa, Avelino; Serra, Jaime; Borges, Borges, Maria do Rosário; Lima, Joana; Marujo, Noémi (2022). Manual para a Implementação de Práticas Sustentáveis no Turismo - PISTA Toolkit. Ed. Universidade de Évora/CIDEHUS, Évora, Portugal. ISBN: 978-972-778-301-4.
2. Borges, M.R.; Serra, J.; Lima, J. & Marujo, N. (2022). Residents' perceptions on tourism impacts: is tourism in Alentejo (Portugal) perceived as sustainable? In Working Proceedings of the Critical Tourism Studies Conference 2022, 27June-1July, Menorca, Spain
Borges, M. R.; Marujo, N. & Serra, J. (2022). CREATIVE TOURISM IN THE ALENTEJO (PORTUGAL): THE CREATOUR PROJECT EXPERIENCE. RTEP - Revista Turismo Estudos & Práticas. V. 11(1), 1-11
Serra, J; Borges, Maria do Rosário; Lima, Joana; Marujo, Noémi (2021). Tourism market segmentation in World Heritage Sites based on cohort age criteria. Costa, C. et al (Eds), Proceedings of the INVTUR 2021 International Conference "Tourism and the Sustainable Development Goals: From Theory to Practice" pp.251-254. 978-972-789-724-7; https://doi.org/10.48528/cxdg-bq28
Serra, J; Borges, Maria do Rosário; Lima, Joana; Marujo, Noémi (2021).Sustainable tourism knowledge platforms: the case of Alentejo Sustainable Tourism Observatory (ASTO), pp.367-369. . Costa, C. et al (Eds), Proceedings of the INVTUR 2021 International Conference "Tourism and the Sustainable Development Goals: From Theory to Practice" pp.251-254. 978-972-789-724-7; https://doi.org/10.48528/cxdgbq28
SERRA, J., MARUJO, N., DUXBURY, N., GONÇALVES, A. R., CABEÇA, S., REMOALDO, P., ALVES, J. (2021). "Creative tourists in Portugal: Lessons and insights for practitioners". In N. Duxbury, S. Albino and C. Carvalho (Eds.), Creative Tourism: Entrepreneurship, Cultural Resources and Engaging Creative Travellers.pp-30-37 London: CABI International
Caldeira, R. & Serra, J. (2021). The electronic word-of-mouth on digital platforms: The case of Torre de Palma Wine Hotel. In Umbelino, J., Guerra, M., Calisto, M.L., Costa, M.T., Peres, R. & Gonçalves, S. (Eds), XIII International Tourism Congress. Reinventing Tourism For Upcoming Challenges, 27-29 October 2021, Estoril - Portugal, Book of Abstracts (pp. 201-202). ISBN 978-989-9066-04-5.
REMOALDO, P., SERRA, J., MARUJO, N., ALVES, J., GONÇALVES, A., CABEÇA, S., DUXBURY, N. (2020). "Profiling the participants in Creative Tourism activities: Case studies from small and medium sized cities and rural areas of Continental Portugal". Tourism Management Perspective, Vol. 36, p-1-12. ISSN -2211-9736.
Marujo, N.; Borges, M.d.R.; Serra, J.; Coelho, R. Strategies for Creative Tourism Activities in Pandemic Contexts: The Case of the 'Saídas de Mestre' Project. Sustainability 2021, 13, 10654. https://doi.org/10.3390/su131910654
Remoaldo, P., Serra, J., Marujo, N., Alves, J., Gonçalves, A., Cabeça, S., Duxbury, N. (2020). Profiling the participants in creative tourism activities: Case studies from small and medium sized cities and rural areas from Continental Portugal, Tourism Management Perpectives, 36, 1-12.
Serra, Jaime. (2020). Yield Management. In A. Correia e A. Rodrigues (Eds.), Turismo e Hospitalidade de A a Z. Lisboa: ACTUAL Editora.
Salvado, J., Ferreira, A. M., Serra, J. & Marujo, N. (2020). The creative and cultural tourism ecosystem: A conceptual model. Dos Algarves: A Multidisciplinary e-Journal, 38, 59-88. DOI: 10.18089/DAMeJ.2020.38.3

* For more publications, perform a search by author name on Digital Repository of Scientific Publications of UÉ.



I Am
Section where you can select the access profile that best suits your situation.
UÉ Candidate
Training Offer, Knowing UÉ, Applications, Social Support and Useful Documentation
UÉ Student
School Calendar, Opportunities, Mobility Programs and Academic Activities
Lecturer and Researcher
R&D Units, Featured News, Research Projects, Activities under Development and Conferences
Alumnus
UÉ Family, Alumni Activities, Testimonials, Career Awards and Events of Interest
Company
Business Events, Submission of Traineeship and Job Offers, UÉ Services
I Want
Section where you can select a quick link, for an action you want to perform