Eno-management

Code: GES13086L

6 ECTS

Duration: 15 weeks/156 hours

Scientific Area: Management

Teaching languages: Portuguese

Languages of tutoring support: Portuguese, English

Regime de Frequência: Presencial

Sustainable Development Goals

Educação de qualidade - Assegurar a educação inclusiva, e equitativa e de qualidade, e promover oportunidades de aprendizagem ao longo da vida para todos.

Learning Goals

This course covers the strategic and operational management fundamentals of agro-industrial and agrobusiness enterprises and how they frame, guide, evaluate and make decisions. The application is the agribusiness of wine and winemaking.
The goal is to provide concepts, instruments, techniques and methods of planning, implementation and control to support business management decisions. This knowledge and techniques allow the development of the management capacity of the winemaker to frame and align their decisions in different contexts defining business strategies, operational activities, and analyzing and evaluating the processes used and results generated in terms of efficiency and economic, financial and technical efficiency of structure and functioning.
The objective is that students develop management skills that help their decision making in order to value the resources and organizational capacities and the creation of value

Module 1 Introduction, context and levels of analysis of wine-business management
- Definition and key components
- Levels of analysis
- Wine business framework
- Markets for complementary products and services Ex. tourism
- Context and challenges
Module 2 - Demand Management
- Consumption
- Sales and Marketing
- Competitive advantages for differentiation
- Analysis and application to the wine case
Module 3 - Supply Management
- Concepts of production and logistics (includes stocks)
- Raw materials, resources, processes and organizational skills
- Costs and investments
- Budgets and Finances
- Competitive advantages at cost
- Analysis, application and case of wine / wineries
Module 4 - Strategy and analysis of industry and markets
- Concepts of markets and industries
- Analysis of industry and markets
- Key success factors
- Strategic marketing
- Horizontal and vertical integration - joint products and services
- Analysis, application and case of wine industry and markets

Teaching Methods

Teaching methodology includes presentations, problem solving and group work. Discussion in is encouraged to develop student application capabilities. Group project is a characterization of a wine company, including goals, values and strategic development, products and services, activities and tools of organizational sales, production and markets. Continuous grading includes two written exams with 35 and 50% of final course grade. The third is the group project article which makes 15% of total grade. In the exam regime alternative there is only one written exam which makes 90% of student grade and the group project also mandatory counts with the remaining 10%. In both methods students are required to score a minimum of 10 out of 20 points in order to pass.