2023
Events Planning and Touristic Entertainment
Name: Events Planning and Touristic Entertainment
Code: SOC10823L
6 ECTS
Duration: 15 weeks/156 hours
Scientific Area:
Tourism
Teaching languages: Portuguese
Languages of tutoring support: Portuguese
Regime de Frequência: Presencial
Sustainable Development Goals
Learning Goals
Provide students with theoretical and practical knowledge on the role of events and
animation in tourism development in countries, regions or localities. The unit has specific
objectives: To understand the phenomenon of events and tourist animation; provide
methodological tools for planning and organizing events and tourist animation; Provide
tools for the marketing of events and activities of tourism animation; provide tools for
capture and creation of national and international events; understand and effectively
articulate the techniques of animation.
animation in tourism development in countries, regions or localities. The unit has specific
objectives: To understand the phenomenon of events and tourist animation; provide
methodological tools for planning and organizing events and tourist animation; Provide
tools for the marketing of events and activities of tourism animation; provide tools for
capture and creation of national and international events; understand and effectively
articulate the techniques of animation.
Contents
1-Events: concepts, classification and types
2-The academic study of events: research and disciplinary contributions
3 - Tourism Events
4 - Events and Development: wine and culinary festivals, medieval fairs, capital
European culture.
4.1-Creative Events
5 - Impact of events (socio-cultural, economic, political, etc.)
6 - Motivations, experiences and satisfaction with events
7 - Event Partners (Media, Sponsors, Host Community, participants, etc.)
8-Raising Events International and National
9 - Planning for tourism events
9.1-Phases of the process of strategic planning of the event
9.2-instrumental models for planning events
10 - Event Marketing
11 - Tourist Animation: Concepts, objectives and legislation
12-Animation and tourist development
13 - Hotel Tourist Animation
14 - The Animator Tourist Profile and function
15 - Animation of Tourist Activities
16 - Planning and organizing activities of Tourist Animation
2-The academic study of events: research and disciplinary contributions
3 - Tourism Events
4 - Events and Development: wine and culinary festivals, medieval fairs, capital
European culture.
4.1-Creative Events
5 - Impact of events (socio-cultural, economic, political, etc.)
6 - Motivations, experiences and satisfaction with events
7 - Event Partners (Media, Sponsors, Host Community, participants, etc.)
8-Raising Events International and National
9 - Planning for tourism events
9.1-Phases of the process of strategic planning of the event
9.2-instrumental models for planning events
10 - Event Marketing
11 - Tourist Animation: Concepts, objectives and legislation
12-Animation and tourist development
13 - Hotel Tourist Animation
14 - The Animator Tourist Profile and function
15 - Animation of Tourist Activities
16 - Planning and organizing activities of Tourist Animation
Teaching Methods
In order to achieve the objectives, the teaching methodologies will be based on theoretical
and practical lessons, not only using the lecture method and explanation for the
transmission of essential knowledge, but also fostering dialogue, debate and reflection.
Practical exercises will be done on different themes related to events and animation.
Scientific and technical visits will be made at some events and animation companies.
Students put into practice a scientific event and an animation tourist activity in the Alentejo
region. Continuous Evaluation: Field Work about animation 30%; Working Group - Planning
and organization of event 30%; Evaluation test 40%; Exam Normal: Individual Work 30% +
Test 70%; Exam Resource: written test 100%
and practical lessons, not only using the lecture method and explanation for the
transmission of essential knowledge, but also fostering dialogue, debate and reflection.
Practical exercises will be done on different themes related to events and animation.
Scientific and technical visits will be made at some events and animation companies.
Students put into practice a scientific event and an animation tourist activity in the Alentejo
region. Continuous Evaluation: Field Work about animation 30%; Working Group - Planning
and organization of event 30%; Evaluation test 40%; Exam Normal: Individual Work 30% +
Test 70%; Exam Resource: written test 100%
Teaching Staff
- Maria José Nunes da Silva
- Maria Noémi Nunes Vieira Marujo [responsible]
Certificações
