2024

Typography

Name: Typography
Code: VIS12198M
6 ECTS
Duration: 15 weeks/156 hours
Scientific Area: Design

Teaching languages: Portuguese
Languages of tutoring support: Portuguese, English
Regime de Frequência: Presencial

Sustainable Development Goals

Learning Goals

It is intended that the student can develop and adapt digital typographic alphabets and artefacts,
based in concepts, typographic rules and functional use; acquire font design knowledge, based on
their anatomy and typemetric; be able to create digital fonts, citing them as visual sign capable of
creating meaning and strengthen a concept.

Contents

1. Contextualization of Typography (generic references)
2. Letter Study - From analog to digital
3. Advanced Typography
3.1. Anatomy and drawing of the letter
3.2. Typemetric
3.3. Introduction to Digital
3.3.1. Expressiveness
3.3.2. Functionality and Usability
3.3.3. Readability
4. Optimization flows - preparation of final arts

Teaching Methods

The classes will be developed with practice sessions, experimentation and research, complemented with theory. Participation and critical analysis of the student will be key to a good development of the sessions. At the end of the work proposal, a critical approach to projects undertaken will be carried out.

EVALUATION
In the NORMAL SEASON assessment students may choose one of two schemes: Continuous or Final Assessment.

1. CONTINUOUS EVALUATION SCHEME
a) Class participation: 20%;
b) Work developed during the period with the accompaniment of the teacher, which must be submitted, at least, to a periodic evaluation with public disclosure of the classifications: 40%;
c) Presentation and defense of the work developed during the classes, which occurs during the "Regular Season Evaluations": 40%.

2. FINAL EVALUATION SCHEME
a) Work developed during the period with the teacher's accompaniment: 40%;
b) Examination based on the contents taught: 60%.

Teaching Staff

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