Accommodation and Hospitality
Sustainable Development Goals
- Identify key elements and players associated with the development of the national and international accommodation sector.
- Understand the importance of interpersonal relationships as a key factor in the hospitality sector.
- Understand what are the accommodation activities and services that best fit with the characteristics of the geographical area in which they operate.
- Characterize the role of ICT in the hotel sector.
- Knowing the types of Accommodations units offered in Portugal and also its general and specific legal requirements.
- Analyze the characteristics of tourism supply and demand and discuss the national and international trends that predict the future of the hospitality industry.
1.1. Concepts related to accommodation and hospitality
1.2. Interpersonal relationships in the context of tourist accommodation
1.2.1 Service techniques in the context of hotel service
1.2.2 Telephone answering techniques in the context of hotel service
2. Planning and managing the accommodation sector
2.1. Lodging operations and services
2.2. Dynamic business to attract the customer: new business approaches and concepts
2.3. E-marketing strategies in the lodging business context
2.4. Case Studies
3. Tourist accommodation in Portugal
3.1. Evolution and legal constraints [review]
3.2. Types of Hospitality companies
4. Demand for tourist accommodation in Portugal
4.1. Evolution on demand for accommodation
4.2. Characterization and profile of demand for accommodation
5. National and international trends in accommodation sector
Students are thus encouraged to identify additional sources of information to those indicated for each theme that should appeal not only to traditional instruments as well as to research technological means, particularly in the use of search engines on the Internet for obtaining references, texts, articles, dictionary entries and relevant international studies.
Assessment methods will be conducted, over individual written test (60%) and individual or group working papers (40%).
- Jaime Manuel Moleiro Serra [responsible]