Communication and Tourism

Name: Communication and Tourism
Code: SOC10819L
Duration: 15 weeks/156 hours
Scientific Area: Tourism

Teaching languages: Portuguese
Languages of tutoring support: Portuguese
Regime de Frequência: Presencial

Sustainable Development Goals

Learning Goals

The Course has as main objective to equip students with both theoretical and practical tools for identifying and developing strategies and communication policies in the tourism. Specific objectives: To provide students an overview of the importance of communication to the field of tourism; provide methodological tools for the development of communication policies in tourism; Providing tools for program development and communication strategies for tourism; Reflect on the importance of the effects of media on tourism and tourists. Analyze the importance of information and image in tourism; provide analytical models for communication and image of destinations / tourism products. To provide a practical overview on the application of communication technologies in tourism Analyze the importance of tourism and the Internet to submit proposals for communication and travel Web sites. Reflecting on social networking for tourism and provide analytical models.


1-communication and tourism: what relationship?
1.1-verbal and non-verbal communication
1.2-Interpersonal and Mass Communication in Tourism
1.3-Intercultural Communication in Tourism
2 - Process of Communication in Tourism
3-Obejctivos, targets and communication in tourism
4 - The media and tourism: effects
4.1-Case Studies: terrorism, political conflicts, disasters
4.2- The professional tourism and the media
5 - Tourism in the Information Society
5.1-by Tourist Information Search
5.2-Sources of information and the destination image formation
5.3-Decision-Making Process of the Tourist
6 ? Tourist Places and Tourist Destinations: case studies
6.1-components, domains and types of tourist images
6.2-Slogans, Photography and Film in tourism
7-Communication strategies in tourism
8 - Communication skills in tourism
8.1-Public Relations and Tourism
8.2-Advertising and tourism
9-TIC and tourism
9.1-tourist Virtual Communities and Social Networks
9.2-public and private tourism Web Sites

Teaching Methods

The matters to be addressed in teaching theoretical and practical lessons, not only using the methods of exposition and explanation for the transmission of knowledge, while also promoting discussion, reflection and practical work in on the various contents. During the fieldwork, students will use the Alentejo region as a laboratory where they will implement policies and communication strategies in the various regions. The study visits will allow students to interact with different realities and consolidate the knowledge learned in classroom space. Monitoring individual students is done in fixed hours or another time to be determined in advance between the teacher and students. In addition to monitoring attendance, will also be used Moodle as a means of communication.
Continuous Evaluation: Field Work 40%; Frequency: 40% and 20% participation; Exam Normal: Individual Work 50% + Test 50% ; Exam Resource: written test 100%