Introduction to Management and Entrepreneurship
Sustainable Development Goals
The course is taught as obligatory for the Degree in Tourism.
In we will discuss the different themes underlying the management of organizations and entrepreneurship.
In addition to these materials will be analyzed cases of companies and entrepreneurs and promoted critical thinking of students to question reality as well as teamwork.
In terms of skills is intended to: provide students with a comprehensive overview of activities and functions of adaptive management to business objectives / activities; fostering entrepreneurial attitude; promote critical thinking and citizenship; fostering oral and written communication; encourage the ability to work as a team.
1.1 Fundamental Concepts
1.2 The cycle / management evolution:Historical background
Mechanistic approaches; Humanist approaches; Contingent and systemic approaches
1.3 The functional areas of management
HRM Marketing Production Accounting and Financial Information
II - Strategy, Organization and Structures
2.1 Management by objectives, strategy and planning
2.2 Organizational structures
The role and importance of organizational structures; Variables determining the organizational structure
III-Entrepreneurship and Innovation
3.1 Entrepreneurship and innovation an option or a necessity?
3.2 Definitions and concepts of entrepreneurship
3.3.Types of entrepreneurs
3.4.Innovation and differentiation
3.5.Processes and types of innovation
IV-The Entrepreneurial Process
4.1 The Entrepreneurial Spirit
4.2 The resources
4.3 The opportunities
4.4. The business plan
4.5. An integrated strategy for entrepreneurship and innovation
Evaluation Students who choose the system of continuous assessment are subject to completion of two written tests for individual assessment in the classroom (Frequencies) and two Work Group (WO) (composed of 3-4 elements). The final classification results from the weighted average of marks obtained in two assessment tests - 1st Freq. - 40%, 2nd Freq. - 30%, 1thWG-15% and 2nd WG-15% (WG Oral presentations are mandatory).