2023
Start-up PhD
Name: Start-up PhD
Code: GES14077D
3 ECTS
Duration: 15 weeks/78 hours
Scientific Area:
Management
Teaching languages: Portuguese
Languages of tutoring support: Portuguese
Regime de Frequência: Presencial
Presentation
This course is a way to create an opportunity to compete with advantages, the dangers and the processes of structuring an idea to create start-ups of high potential for creation.
Sustainable Development Goals
Learning Goals
This mini-CU of Entrepreneurship has the following objectives:
• Creating awareness and an understanding of entrepreneurship and its potentialities;
• Explain how knowledge gained during the doctoral program can be a source of innovative start-ups;
• Explain the principles of creating start-ups, with a special emphasis on the lean start-up start.
To achieve these objectives, this CU provides doctoral candidates with a small set of instruments and techniques, which allows them to understand what entrepreneurship and innovation is, and to explore and design their own start-up projects through concrete methodologies. For the doctoral candidates, this course is a way to create an opportunity to compete with advantages, the dangers and the processes of structuring an idea to create start-ups of high potential for creation.
• Creating awareness and an understanding of entrepreneurship and its potentialities;
• Explain how knowledge gained during the doctoral program can be a source of innovative start-ups;
• Explain the principles of creating start-ups, with a special emphasis on the lean start-up start.
To achieve these objectives, this CU provides doctoral candidates with a small set of instruments and techniques, which allows them to understand what entrepreneurship and innovation is, and to explore and design their own start-up projects through concrete methodologies. For the doctoral candidates, this course is a way to create an opportunity to compete with advantages, the dangers and the processes of structuring an idea to create start-ups of high potential for creation.
Contents
I. Navigating the Entrepreneurs' Sea: why are there start-ups that fail and others that are successful?
• What is an entrepreneur and what is entrepreneurship made of?
• Entrepreneurial personality, entrepreneurial skills and entrepreneurship teams.
• The power of innovation and ingredients to innovate.
• Entrepreneurship and critical sense - identify your own weaknesses and threats through SWOT analysis.
II. Designing a Value Proposition
• The validation of needs.
• How to eliminate the problems of a target audience?
• The conceptualization of a solution / prototype.
• Test and get feedback.
III. Minimum Viable Product (MVP): from the commitment of features to rapid prototyping
IV. Lean start-up: an integrated model
• From business strategy to business model: a roadmap for the future.
• The power of business communication.
V. Intellectual Property and Protection of Innovation
VI. Funding Sources: from investment rounds to crowdfunding
• What is an entrepreneur and what is entrepreneurship made of?
• Entrepreneurial personality, entrepreneurial skills and entrepreneurship teams.
• The power of innovation and ingredients to innovate.
• Entrepreneurship and critical sense - identify your own weaknesses and threats through SWOT analysis.
II. Designing a Value Proposition
• The validation of needs.
• How to eliminate the problems of a target audience?
• The conceptualization of a solution / prototype.
• Test and get feedback.
III. Minimum Viable Product (MVP): from the commitment of features to rapid prototyping
IV. Lean start-up: an integrated model
• From business strategy to business model: a roadmap for the future.
• The power of business communication.
V. Intellectual Property and Protection of Innovation
VI. Funding Sources: from investment rounds to crowdfunding
Teaching Methods
The teaching sessions are theoretical-practical, combining the concepts with their application to specific cases. Sessions include discussing cases, developing an innovation strategy for ideas that emerge from theses, mainly using a methodology adapted from lean start-ups,
The dissemination of the content of the classes and the indication of bibliography based on basic texts will be done one week before, through the University of Évora page on the intranet, on the University's e-learning platform: www.moodle.uevora.pt.
The evaluation is done through written work, through a report based on the development of a
business idea, using a template explored in the classroom
The dissemination of the content of the classes and the indication of bibliography based on basic texts will be done one week before, through the University of Évora page on the intranet, on the University's e-learning platform: www.moodle.uevora.pt.
The evaluation is done through written work, through a report based on the development of a
business idea, using a template explored in the classroom
Teaching Staff
- Hernâni Barros Zão Corga Oliveira
- Soumodip Sarkar [responsible]
