2023
Marketing I
Name: Marketing I
Code: GES02325L
3 ECTS
Duration: 15 weeks/78 hours
Scientific Area:
Management
Teaching languages: Portuguese
Languages of tutoring support: Portuguese, English
Regime de Frequência: Presencial
Sustainable Development Goals
Learning Goals
By the end of the module students should:
* Know the notions about the concept of marketing and its application in organizations;
* Know how to develop a diagnostic analysis of marketing,
* Know how to set marketing objectives,
* Know how to select and choose the target market and brand positioning.
This unit develops the following competences:
* Ability to work in teams
* Decision making skills and ability to solve management problems
* Abstraction ability, model building and critical thinking.
* Oral and written communication capacity. Being able to transmit and to receive ideas and information.
* Know the notions about the concept of marketing and its application in organizations;
* Know how to develop a diagnostic analysis of marketing,
* Know how to set marketing objectives,
* Know how to select and choose the target market and brand positioning.
This unit develops the following competences:
* Ability to work in teams
* Decision making skills and ability to solve management problems
* Abstraction ability, model building and critical thinking.
* Oral and written communication capacity. Being able to transmit and to receive ideas and information.
Contents
1 ? Introduction
1.1 Marketing concept and evolution
1.2. The role of the marketing in organizations
1.3. Forms of organization of the marketing function in organizations
2 ? Marketing strategy
2.1. Elaboration of the marketing strategy
2.2. Situation Analysis
2.3. Goal Setting Marketing
2.4. Strategic options (Segmentation and positioning)
1.1 Marketing concept and evolution
1.2. The role of the marketing in organizations
1.3. Forms of organization of the marketing function in organizations
2 ? Marketing strategy
2.1. Elaboration of the marketing strategy
2.2. Situation Analysis
2.3. Goal Setting Marketing
2.4. Strategic options (Segmentation and positioning)
Teaching Methods
In the this discipline we will use the following methodologies:
* 1st time academic, theoretical and practical classes of 2 hours per week;
* Indication of readings that students should take to prepare their study at the level of basic bibliography;
* Resolution of specific cases and practical exercises in the classroom;
* Use of e-learning platform in order to establish greater contact and interaction with students;
* Visualization of some films related to the topics studied.
* To conduct group works with presentations in the classroom.
* Realization of a test allowing the utilization of the discipline materials
Final Grade = TGSA1 5%+TGSA2 5%+TGSA3 5%+ AP ideias 5%+ AP1 5%+AP2 5%+35% TG plano+35% test.
or
Final grade= TGSA1 5%+TGSA2 5%+TGSA3 5%+85% test or 100% o exame
Minimum grade in each evaluation component 7 values
* 1st time academic, theoretical and practical classes of 2 hours per week;
* Indication of readings that students should take to prepare their study at the level of basic bibliography;
* Resolution of specific cases and practical exercises in the classroom;
* Use of e-learning platform in order to establish greater contact and interaction with students;
* Visualization of some films related to the topics studied.
* To conduct group works with presentations in the classroom.
* Realization of a test allowing the utilization of the discipline materials
Final Grade = TGSA1 5%+TGSA2 5%+TGSA3 5%+ AP ideias 5%+ AP1 5%+AP2 5%+35% TG plano+35% test.
or
Final grade= TGSA1 5%+TGSA2 5%+TGSA3 5%+85% test or 100% o exame
Minimum grade in each evaluation component 7 values
Teaching Staff
