2023
Packaging Design
Name: Packaging Design
Code: VIS12837L
6 ECTS
Duration: 15 weeks/156 hours
Scientific Area:
Design
Teaching languages: Portuguese
Languages of tutoring support: Portuguese, English
Regime de Frequência: Presencial
Sustainable Development Goals
Learning Goals
General Aims: The lessons aim to provide theoretical and practical references in Communication Design with a focus on Packaging Design, trough the design of a package or a Paper Toys exploring empirical stimuli in the context of the visual perception associated with this subject It aims to: develop research, analysis and critical sense; understanding project design based on functional and aesthetic criteria; develop all methodological phases of the project based on well-defined concepts, supported by an oriented research of social ethical, economical, ecological cultural and functional factors.
Specific Aims: To boost the capacity of graphical exploitation on the two-dimensional and three- dimensional; stimulate research and optimization of graphical reproduction techniques. The student will have to be endowed with capabilities that will allow him to give a professional response under a Communication Design brief for the design of a package or Paper Toys.
Specific Aims: To boost the capacity of graphical exploitation on the two-dimensional and three- dimensional; stimulate research and optimization of graphical reproduction techniques. The student will have to be endowed with capabilities that will allow him to give a professional response under a Communication Design brief for the design of a package or Paper Toys.
Contents
1. History of Packaging Design Developments in Packaging Importance of Marketing
Niche Markets
Luxury Brands
Tribes
Paper toyz
2. The Role of packaging:
Contain/ protect the product
Guarantee distribution under optimum conditions Size and Dimensions: facilitate transport
Facilitate safely use and consumption of the product Necessary and relevant information for the consumer Fundamental role divulging corporative identity Differentiate the product on the market
3. Package Design:
Target
Planning and implementating Understanding the brief Identify needs and wishes Research
Concept definition
Proposals presentation
4. From Project to Production:
Relationship with client Format definitions Colours
Typography
Photos/ Illustrations
Materials and finishers
Environmental impact. Ethical/ economical responsabilities 5. Packaging design:
Proposals selections
Prototype and mockup
Cutters
Technical drawing
Final Artwork
Niche Markets
Luxury Brands
Tribes
Paper toyz
2. The Role of packaging:
Contain/ protect the product
Guarantee distribution under optimum conditions Size and Dimensions: facilitate transport
Facilitate safely use and consumption of the product Necessary and relevant information for the consumer Fundamental role divulging corporative identity Differentiate the product on the market
3. Package Design:
Target
Planning and implementating Understanding the brief Identify needs and wishes Research
Concept definition
Proposals presentation
4. From Project to Production:
Relationship with client Format definitions Colours
Typography
Photos/ Illustrations
Materials and finishers
Environmental impact. Ethical/ economical responsabilities 5. Packaging design:
Proposals selections
Prototype and mockup
Cutters
Technical drawing
Final Artwork
Teaching Methods
Research and use of projected methodologies will be promoted. Classes run in an expositional format of debate and information sharing. The evaluation is continuous with intermediate assessments and, at the end of the semester, the final evaluation in a jury model.
EVALUATION
In the NORMAL SEASON assessment students may choose one of two schemes: Continuous or Final Assessment.
1. CONTINUOUS EVALUATION SCHEME
Evaluation Components:
a) Class participation: 20%;
b) Work developed during the period with the accompaniment of the teacher, which must be submitted, at least, to a periodic evaluation with public disclosure of the classifications: 40%;
c) Presentation and defense of the work developed during the classes, which occurs during the "Regular Season Evaluations": 40%.
2. FINAL EVALUATION SCHEME
a) Work developed during the period with the teacher's accompaniment: 40%;
b) Examination based on the contents taught: 60%.
EVALUATION
In the NORMAL SEASON assessment students may choose one of two schemes: Continuous or Final Assessment.
1. CONTINUOUS EVALUATION SCHEME
Evaluation Components:
a) Class participation: 20%;
b) Work developed during the period with the accompaniment of the teacher, which must be submitted, at least, to a periodic evaluation with public disclosure of the classifications: 40%;
c) Presentation and defense of the work developed during the classes, which occurs during the "Regular Season Evaluations": 40%.
2. FINAL EVALUATION SCHEME
a) Work developed during the period with the teacher's accompaniment: 40%;
b) Examination based on the contents taught: 60%.
Teaching Staff
- André Silva Panoias [responsible]
- Beatriz João Rodrigues Correia
