2024
Communication and Visual Studies II
Name: Communication and Visual Studies II
Code: VIS12764L
3 ECTS
Duration: 15 weeks/78 hours
Scientific Area:
Arte Multimédia, Artes Plásticas
Teaching languages: Portuguese
Languages of tutoring support: Portuguese, English
Regime de Frequência: Presencial
Sustainable Development Goals
Learning Goals
The course purpose to introduce the thought of the image in the diversity of its nature, construction, organization,
function and also in its meaning and functioning, both in the plan of artistic creation and society. It intends to
provide an understanding of the processes of culture and visual communication as phenomena of construction,
perception, organization, representation and meaning of the senses and contents of human production,
knowledge, and society.
Students must identify communication and visual studies as fields of knowledge and discipline, having present
different theoretical and aesthetic currents and to know basic concepts-notions of image, visibility, visual
representation, visual experience, visual perception, figurative, imaginary.
This knowledge is primarily aimed at acquiring practical tools that enable students to exercise the underlying
analysis, interpretation, composition and construction of differentiated visual propositions and objects.
function and also in its meaning and functioning, both in the plan of artistic creation and society. It intends to
provide an understanding of the processes of culture and visual communication as phenomena of construction,
perception, organization, representation and meaning of the senses and contents of human production,
knowledge, and society.
Students must identify communication and visual studies as fields of knowledge and discipline, having present
different theoretical and aesthetic currents and to know basic concepts-notions of image, visibility, visual
representation, visual experience, visual perception, figurative, imaginary.
This knowledge is primarily aimed at acquiring practical tools that enable students to exercise the underlying
analysis, interpretation, composition and construction of differentiated visual propositions and objects.
Contents
Communication and visual culture- a vast field of Theories of Image.
What is an image?
Visual messages and contexts: historical and cultural framing. Régis Debray and a Story of Look and Image .
Concepts of language, sign, icon, sign and symbol. The image as «wild sign»
Basic elements of Visual communication. Wassily Kandinsky and a «science» of abstract art
«Grammars» to think visuality regimes: polysemy and polyforms of the image, visual extension and significance,
and Levels of Iconicity.
Visual recognition processes, Gestalt Theory and interpretation of visual composition
Color- system and color significance in Paul Klee .
Visual thinking, visual construction and visual perception: «Ways of seeing» of John Berg.
Image analysis tools and their significance: criticism of the visual methodologies according to Gillian Rose.
Conditions, effects and social functioning of images in contemporary times: intervisuality and critical iconology .
What is an image?
Visual messages and contexts: historical and cultural framing. Régis Debray and a Story of Look and Image .
Concepts of language, sign, icon, sign and symbol. The image as «wild sign»
Basic elements of Visual communication. Wassily Kandinsky and a «science» of abstract art
«Grammars» to think visuality regimes: polysemy and polyforms of the image, visual extension and significance,
and Levels of Iconicity.
Visual recognition processes, Gestalt Theory and interpretation of visual composition
Color- system and color significance in Paul Klee .
Visual thinking, visual construction and visual perception: «Ways of seeing» of John Berg.
Image analysis tools and their significance: criticism of the visual methodologies according to Gillian Rose.
Conditions, effects and social functioning of images in contemporary times: intervisuality and critical iconology .
Teaching Methods
The lectures will focus on the contents, theories and debates of each subject matter in the course. Diverse
support materials and media will be used. The lectures will include sessions where students will be asked to
analyse and discuss some important texts. It will be proposed to students to develop the reading and critical
analysis of different visual proposals and visual objects, both artistic and non-artistic.
Students will have two evaluation options: continuous assessment or final exam. The former will include:
-One final test.
-Essays of discussion and visual analysis in class
-One written essay on a specific text chose by the teacher.
-An essay of reflection and critical visual analysis of some visual material and contents chosen by the teacher.
The percentages of calculation of the evaluation are organized as follows: 50% tests; 30% work; 20% attendance
and participation.
support materials and media will be used. The lectures will include sessions where students will be asked to
analyse and discuss some important texts. It will be proposed to students to develop the reading and critical
analysis of different visual proposals and visual objects, both artistic and non-artistic.
Students will have two evaluation options: continuous assessment or final exam. The former will include:
-One final test.
-Essays of discussion and visual analysis in class
-One written essay on a specific text chose by the teacher.
-An essay of reflection and critical visual analysis of some visual material and contents chosen by the teacher.
The percentages of calculation of the evaluation are organized as follows: 50% tests; 30% work; 20% attendance
and participation.
Teaching Staff
Certificações
