2023
Tourism and Hospitality
Name: Tourism and Hospitality
Code: SOC10820L
6 ECTS
Duration: 15 weeks/156 hours
Scientific Area:
Tourism
Teaching languages: Portuguese
Languages of tutoring support: Portuguese
Regime de Frequência: Presencial
Sustainable Development Goals
Learning Goals
The main objective is to provide the student with knowledge about the planning and management of hospitality procedures. At the end of the semester the student has the following skills:
Understand the role of hospitality in a historical continuum; Identify the importance of hospitality in the tourism context; Recognize the importance of interpersonal relations as a key factor of hospitality in a tourism scope; Identify several stakeholders involved on a hospitality planning and operating process; Develop hospitality actions and initiatives in different sectors of Tourism, such as accommodation units; travel agencies; recreation companies and hosting visitors at tourist attractions; Public tourist information offices.
Understand the role of hospitality in a historical continuum; Identify the importance of hospitality in the tourism context; Recognize the importance of interpersonal relations as a key factor of hospitality in a tourism scope; Identify several stakeholders involved on a hospitality planning and operating process; Develop hospitality actions and initiatives in different sectors of Tourism, such as accommodation units; travel agencies; recreation companies and hosting visitors at tourist attractions; Public tourist information offices.
Contents
1. Introduction to Hospitality
1.1. Hospitality: a historical perspective
1.2. The concept of hospitality from the guest point of view
1.2.1. The social hospitality
1.2.2. The commercial hospitality
1.3. The systemic relation between tourism and hospitality
1.4. Relations between social, cultural, and global issues and hospitality industry
1.5. Skills to conduct hospitality
2. Planning and operation of commercial hospitality
2.1. Commercial hospitality variables
2.2. Tourism stakeholders concerning the process of commercial hospitality
2.3. Implications of hospitality in the context of a customer service organization
2.4. Customer service techniques as part of a policy of commercial hospitality
3. Tourism industry: a sector approach concerning the policies and strategies of hospitality
3.1. Hospitality and Catering
3.2. Tourism Recreation and Events
3.3. Travel Agencies and Tour Operators
3.4. Tourist information public services
3.5. Case Studies
1.1. Hospitality: a historical perspective
1.2. The concept of hospitality from the guest point of view
1.2.1. The social hospitality
1.2.2. The commercial hospitality
1.3. The systemic relation between tourism and hospitality
1.4. Relations between social, cultural, and global issues and hospitality industry
1.5. Skills to conduct hospitality
2. Planning and operation of commercial hospitality
2.1. Commercial hospitality variables
2.2. Tourism stakeholders concerning the process of commercial hospitality
2.3. Implications of hospitality in the context of a customer service organization
2.4. Customer service techniques as part of a policy of commercial hospitality
3. Tourism industry: a sector approach concerning the policies and strategies of hospitality
3.1. Hospitality and Catering
3.2. Tourism Recreation and Events
3.3. Travel Agencies and Tour Operators
3.4. Tourist information public services
3.5. Case Studies
Teaching Methods
Subjects and contents will be approached through theoretical and practical lessons, not only
using an expositive method, but also fomenting the dialogue and the debate to deepen the
knowledge of the different contents.
Students are thus encouraged to identify additional sources of information to those
indicated for each theme that should appeal not only to traditional instruments as well as to
research technological means, particularly in the use of search engines on the Internet for
obtaining references, texts, articles, dictionary entries and relevant international studies.
Assessment methods will be conducted, over individual written tests and / or individual or
group working papers.
using an expositive method, but also fomenting the dialogue and the debate to deepen the
knowledge of the different contents.
Students are thus encouraged to identify additional sources of information to those
indicated for each theme that should appeal not only to traditional instruments as well as to
research technological means, particularly in the use of search engines on the Internet for
obtaining references, texts, articles, dictionary entries and relevant international studies.
Assessment methods will be conducted, over individual written tests and / or individual or
group working papers.
Teaching Staff
- Susana Raquel Granito Cró [responsible]
Certificações
