2024

Niche Tourism

Name: Niche Tourism
Code: SOC13859L
3 ECTS
Duration: 15 weeks/78 hours
Scientific Area: Tourism

Teaching languages: Portuguese
Languages of tutoring support: Portuguese
Regime de Frequência: Presencial

Presentation

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Sustainable Development Goals

Learning Goals

Upon successful completion of this course students should be able to:
• Identify the various forms of niche tourism products and their relationships with tourism demand.
• Explain the differences between niche tourism and mass tourism and demonstrate niche tourism forms’ significance.
• Analyze the dynamism of niche tourism and identify those variables that need to be considered for its development.
• Understand the components of consumer behavior in tourism relevant for the development of innovative niche tourism markets

Contents

1- Niche Tourism Concept and its relevance to the tourism industry
2- The tourism purchasing decision process
3- Tourist demand and markets
4- Types of Tourists and the Segmentation Process of the Tourist Market
5- Design of tourist experiences
6- Analysis of case studies

Teaching Methods

Teaching Methodologies:
• Expository method supported by Powerpoint projection;
• Case studies
• Lectures with guest speakers
• Field trips
• Document analysis
• Autonomous learning through a group research project

Evaluation:
Continuous assessment consists of the following assessment elements:
• 1 mid-term written exam (60%)
• Practical work (40%)

Assessment by exam:
• Written test (100%)

Teaching Staff

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