Sustainable Development Goals
Identify the various forms of niche tourism products and their relationships with tourism demand.
Explain the differences between niche tourism and mass tourism and demonstrate niche tourism forms significance.
Analyze the dynamism of niche tourism and identify those variables that need to be considered for its development.
Understand the components of consumer behavior in tourism relevant for the development of innovative niche tourism markets
2- The tourism purchasing decision process
3- Tourist demand and markets
4- Types of Tourists and the Segmentation Process of the Tourist Market
5- Design of tourist experiences
6- Analysis of case studies
Expository method supported by Powerpoint projection;
Lectures with guest speakers
Autonomous learning through a group research project
Continuous assessment consists of the following assessment elements:
1 mid-term written exam (60%)
Practical work (40%)
Assessment by exam:
Written test (100%)
- Susana Raquel Granito Cró [responsible]