2023
Design Corporate Identity
Name: Design Corporate Identity
Code: VIS12846L
6 ECTS
Duration: 15 weeks/156 hours
Scientific Area:
Design
Teaching languages: Portuguese
Languages of tutoring support: Portuguese, English
Regime de Frequência: Presencial
Sustainable Development Goals
Learning Goals
The curricular units (uc) aims to provide theoretical and practical references in terms of the corporate identity, in particular in the construction of a logo, brand image for a product or service.
-Explore the conceptual capabilities in the field of synthesis of Visual concepts;
-Promote the structuring of a visual identity;
-The student will have to be endowed with capabilities that enable it to respond to an intermediate level in the context of corporate identity design for different applications and building a graphic standards manual.
-Explore the conceptual capabilities in the field of synthesis of Visual concepts;
-Promote the structuring of a visual identity;
-The student will have to be endowed with capabilities that enable it to respond to an intermediate level in the context of corporate identity design for different applications and building a graphic standards manual.
Contents
1. The institutional image, a drawing model Policies of image and communication Identity
Logo and Logotype
Corporate Identity
Brand and Brand Logo
Global Inspiration
2. The colour and typography applied to Corporate Identity
The colour and their meanings and the sensations they transmit
The typography as the words voice that determines the visual tone of the text 3. The identifying basic signs, how to make a logotype
The none verbal signs (symbols) The names
The Logotypes
Typographic Logotypes Figurative Logotypes
Abstract Logotypes
The Combination between them
4. The Visual Identification systems Institutional Image
Group of application rules
Graphic applications, stationary
Legibility and recognition
5. Creation of the layout for a brand manual Format definition
Grid construction
Choosing institutional typography Legibility and reading hierarchy
Logo and Logotype
Corporate Identity
Brand and Brand Logo
Global Inspiration
2. The colour and typography applied to Corporate Identity
The colour and their meanings and the sensations they transmit
The typography as the words voice that determines the visual tone of the text 3. The identifying basic signs, how to make a logotype
The none verbal signs (symbols) The names
The Logotypes
Typographic Logotypes Figurative Logotypes
Abstract Logotypes
The Combination between them
4. The Visual Identification systems Institutional Image
Group of application rules
Graphic applications, stationary
Legibility and recognition
5. Creation of the layout for a brand manual Format definition
Grid construction
Choosing institutional typography Legibility and reading hierarchy
Teaching Methods
Research and use of projected methodologies will be promoted. Classes run in an expositional format of debate and information sharing. The evaluation is continuous with intermediate assessments and, at the end of the semester, the final evaluation in a jury model.
EVALUATION
In the NORMAL SEASON assessment students may choose one of two schemes: Continuous or Final Assessment.
1. CONTINUOUS EVALUATION SCHEME
Evaluation Components:
a) Class participation: 20%;
b) Work developed during the period with the accompaniment of the teacher, which must be submitted, at least, to a periodic evaluation with public disclosure of the classifications: 40%;
c) Presentation and defense of the work developed during the classes, which occurs during the "Regular Season Evaluations": 40%.
2. FINAL EVALUATION SCHEME
a) Work developed during the period with the teacher's accompaniment: 40%;
b) Examination based on the contents taught: 60%.
EVALUATION
In the NORMAL SEASON assessment students may choose one of two schemes: Continuous or Final Assessment.
1. CONTINUOUS EVALUATION SCHEME
Evaluation Components:
a) Class participation: 20%;
b) Work developed during the period with the accompaniment of the teacher, which must be submitted, at least, to a periodic evaluation with public disclosure of the classifications: 40%;
c) Presentation and defense of the work developed during the classes, which occurs during the "Regular Season Evaluations": 40%.
2. FINAL EVALUATION SCHEME
a) Work developed during the period with the teacher's accompaniment: 40%;
b) Examination based on the contents taught: 60%.
Teaching Staff
