2024
Strategic Management
Name: Strategic Management
Code: GES12639M
6 ECTS
Duration: 15 weeks/156 hours
Scientific Area:
Management
Teaching languages: Portuguese
Languages of tutoring support: Portuguese
Regime de Frequência: Presencial
Sustainable Development Goals
Learning Goals
Specific Skills By the end of the module students should:
• Be familiar with the core concepts and techniques in marketing;
• Be aware of the importance of marketing for the management of organizations;
• Be able to understand and analyse different markets, competition and organizations;
• Be able to analyse, to design and to plan services marketing strategies;
• Understand the connection between the issues studied in the module.
Transferable Skills By the end of this module students should have developed the following core skills:
• Written communication;
• Interpersonal communication;
• Oral presentation;
• Teamwork;
• Planning and organising;
• Adaptability;
• Problem solving and initiative.
• Be familiar with the core concepts and techniques in marketing;
• Be aware of the importance of marketing for the management of organizations;
• Be able to understand and analyse different markets, competition and organizations;
• Be able to analyse, to design and to plan services marketing strategies;
• Understand the connection between the issues studied in the module.
Transferable Skills By the end of this module students should have developed the following core skills:
• Written communication;
• Interpersonal communication;
• Oral presentation;
• Teamwork;
• Planning and organising;
• Adaptability;
• Problem solving and initiative.
Contents
1 Marketing Organizations
2 Strategic Marketing and Marketing Planning
3 Core Marketing Strategy (targeting, positioning)
2 Strategic Marketing and Marketing Planning
3 Core Marketing Strategy (targeting, positioning)
Teaching Methods
In this course the following methodologies will be used:
- 1 Theoretical-practical lessons of 3 hours per week, aiming at the connection between the theoretical and practical knowledge
- In these lectures student involvement will be sought, through the promotion of dialog, discussion of ideas and opinions, in order to promote students ability for reasoning, abstraction and oral exposition;
- Indication of basic bibliography that students should read
- Problems resolution and discussion in the classroom.
- Using of a e-learning platform in order to achieve a higher interactivity and contact with students
- Lessons using computers with SPSS software.
The process of continuous assessment of course:
- 1 group work in classroom case study (max 4 students) (T1)
- 1 individual job search of a theme with a presentation in (T2)
- 1 group work with oral presentation and discussion in the classroom - (max 4 students) (T3)
NF = 0,20 T1+ 0,30 T2 + 0,45 T3 +0,05 PA
- 1 Theoretical-practical lessons of 3 hours per week, aiming at the connection between the theoretical and practical knowledge
- In these lectures student involvement will be sought, through the promotion of dialog, discussion of ideas and opinions, in order to promote students ability for reasoning, abstraction and oral exposition;
- Indication of basic bibliography that students should read
- Problems resolution and discussion in the classroom.
- Using of a e-learning platform in order to achieve a higher interactivity and contact with students
- Lessons using computers with SPSS software.
The process of continuous assessment of course:
- 1 group work in classroom case study (max 4 students) (T1)
- 1 individual job search of a theme with a presentation in (T2)
- 1 group work with oral presentation and discussion in the classroom - (max 4 students) (T3)
NF = 0,20 T1+ 0,30 T2 + 0,45 T3 +0,05 PA
Teaching Staff
- Marta da Conceição Soares da Silva Cruz Silvério [responsible]
Certificações
