2023
Communication and Visual Studies I
Name: Communication and Visual Studies I
Code: VIS12759L
3 ECTS
Duration: 15 weeks/78 hours
Scientific Area:
Arte Multimédia, Artes Plásticas
Teaching languages: Portuguese
Languages of tutoring support: Portuguese, English
Regime de Frequência: Presencial
Sustainable Development Goals
Learning Goals
The course purpose to introduce the thought of the image in the diversity of its nature, construction, organization,
function and also in its meaning and functioning, both in the plan of artistic creation and society. It intends to
provide an understanding of the processes of culture and visual communication as phenomena of construction,
perception, organization, representation and meaning of the senses and contents of human production,
knowledge, and society.
Students must identify communication and visual studies as fields of knowledge and discipline, having present
different theoretical and aesthetic currents and to know basic concepts-notions of image, visibility, visual
representation, visual experience, visual perception, figurative, imaginary.
This knowledge is primarily aimed at acquiring practical tools that enable students to exercise the underlying
analysis, interpretation, composition and construction of differentiated visual propositions and objects.
function and also in its meaning and functioning, both in the plan of artistic creation and society. It intends to
provide an understanding of the processes of culture and visual communication as phenomena of construction,
perception, organization, representation and meaning of the senses and contents of human production,
knowledge, and society.
Students must identify communication and visual studies as fields of knowledge and discipline, having present
different theoretical and aesthetic currents and to know basic concepts-notions of image, visibility, visual
representation, visual experience, visual perception, figurative, imaginary.
This knowledge is primarily aimed at acquiring practical tools that enable students to exercise the underlying
analysis, interpretation, composition and construction of differentiated visual propositions and objects.
Contents
Communication and visual culture- a vast field of Theories of Image.
What is an image?
Visual messages and contexts: historical and cultural framing. Régis Debray and a Story of Look and Image .
Concepts of language, sign, icon, sign and symbol. The image as «wild sign»
Basic elements of Visual communication. Wassily Kandinsky and a «science» of abstract art
«Grammars» to think visuality regimes: polysemy and polyforms of the image, visual extension and significance,
and Levels of Iconicity.
Visual recognition processes, Gestalt Theory and interpretation of visual composition
Color- system and color significance in Paul Klee .
Visual thinking, visual construction and visual perception: «Ways of seeing» of John Berg.
Image analysis tools and their significance: criticism of the visual methodologies according to Gillian Rose.
Conditions, effects and social functioning of images in contemporary times: intervisuality and critical iconology .
What is an image?
Visual messages and contexts: historical and cultural framing. Régis Debray and a Story of Look and Image .
Concepts of language, sign, icon, sign and symbol. The image as «wild sign»
Basic elements of Visual communication. Wassily Kandinsky and a «science» of abstract art
«Grammars» to think visuality regimes: polysemy and polyforms of the image, visual extension and significance,
and Levels of Iconicity.
Visual recognition processes, Gestalt Theory and interpretation of visual composition
Color- system and color significance in Paul Klee .
Visual thinking, visual construction and visual perception: «Ways of seeing» of John Berg.
Image analysis tools and their significance: criticism of the visual methodologies according to Gillian Rose.
Conditions, effects and social functioning of images in contemporary times: intervisuality and critical iconology .
Teaching Methods
The program consists of exercises, theoretical presentations of the contents and study visits. The evaluation is continuous taking into account: attendance; commitment; creativity; evolution, and; knowledge domain. There will be a continuous evaluation and a final assessment evaluated by a jury composed of the subject teacher and teachers of the course.
In the NORMAL SEASON assessment students can opt for the Continuous Evaluation or Final Evaluation schemes. The RECOURSE, SPECIAL and EXTRAORDINARY seasons are governed by the Final Evaluation scheme.
1. CONTINUOUS EVALUATION:
a) Participation in classes: 20%;
b) Work done in the classes with the teacher follow-up and submitted at least to a periodic evaluation: 40 %;
c) Presentation and defense of the work done during classes: 40%.
Classification: sum of a), b) and c).
2. FINAL EVALUATION:
a) Work done in the classes with the teacher follow-up: 40%;
b) Exam about the subject contents: 60%.
Classification: sum of a) and b)."
In the NORMAL SEASON assessment students can opt for the Continuous Evaluation or Final Evaluation schemes. The RECOURSE, SPECIAL and EXTRAORDINARY seasons are governed by the Final Evaluation scheme.
1. CONTINUOUS EVALUATION:
a) Participation in classes: 20%;
b) Work done in the classes with the teacher follow-up and submitted at least to a periodic evaluation: 40 %;
c) Presentation and defense of the work done during classes: 40%.
Classification: sum of a), b) and c).
2. FINAL EVALUATION:
a) Work done in the classes with the teacher follow-up: 40%;
b) Exam about the subject contents: 60%.
Classification: sum of a) and b)."
Teaching Staff
- Vanda Maria das Neves Gorjão Duarte [responsible]
