Advanced Data Analysis in Tourism Studies

Code: SOC14128M

9 ECTS

Duration: 15 weeks/234 hours

Scientific Area: Tourism

Teaching languages: Portuguese

Languages of tutoring support: Portuguese

Regime de Frequência: Presencial

Presentation

The main objective of this unit is provide advanced skills and competences required for processing, analysing and interpreting data within the field of tourism studies.

Sustainable Development Goals

Educação de qualidade - Assegurar a educação inclusiva, e equitativa e de qualidade, e promover oportunidades de aprendizagem ao longo da vida para todos.

Learning Goals

The main objective of this unit is provide advanced skills and competences required for processing, analysing and interpreting data within the field of tourism studies. By the end of the semester, the students with a positive grade should be able to: a) present and discuss critically the theoretical and epistemological foundations underlying the processing and data analysis applied to the research in tourism; b) expose, distinguish and evaluate in context the use of the more suitable methodologies related to the processing and analysis of data; c) identify and know how to apply properly the various techniques of both quantitative and qualitative analysis; d) consider the use of meta-analysis and mixed-methods in tourism research; d) use the most appropriate software when dealing with the challenges in processing and analysing data on tourism.

1. Processing and analysis of qualitative data
1.1 Qualitative analysis techniques
1.2 Content type analysis of data types

2. Processing and analysis of quantitative data
2.1. Basics of statistics
2.2. Data Processing and analysis
2.2.1. Univariate analysis
2.2.2. Bivariate analysis
2.2.3. Multivariate analysis
2.2.3.1. Factorial analysis
2.2.3.2. Clusters analysis

3. Case studies of tourism research projects and master's thesis.

Teaching Methods

The lecturer sessions will be based on an active method, using software to analyse quantitative and qualitative data. Application exercises will supported the theoretical and practical sessions.

Assessment

According to the academic regulation of the University of Évora, students can choose between continuous assessment or final exam.
Continuous assessment: Individual work/report (100 per cent).
Final Exam: (regular, extra and/or special periods): Written test (100%).