2024
Agro-Food Marketing
Name: Agro-Food Marketing
Code: GES11684M
6 ECTS
Duration: 15 weeks/160 hours
Scientific Area:
Management
Teaching languages: Portuguese
Languages of tutoring support: Portuguese
Sustainable Development Goals
Learning Goals
Objectives:
Provide insights about Marketing concept, tools and applications to agro-food sector. Developing a marketing plan; Discussing practical cases studies. Decision making and agri-food marketing problem-solving.
For the achievement of its objectives the course will provide the students to obtain competencies at the following levels: Intellectual, Practical, Interpersonal and Instrumental competencies.
Intellectual competences (work in teems; initiative and enterprising spirit;
capacity of taking decision and resolution of problems)..
Practical competences (accomplishment of a situation analysis; abstraction capacity, creative intuition and critical spirit).
- Interpersonal competences (writing and oral expression; critic capacity and solemnity-critic; interpretation of the information; integrate teems of work).
- Instrumental competences (use the technologies of information and support communication to the marketing strategy; work a foreign language, especially in English)
Provide insights about Marketing concept, tools and applications to agro-food sector. Developing a marketing plan; Discussing practical cases studies. Decision making and agri-food marketing problem-solving.
For the achievement of its objectives the course will provide the students to obtain competencies at the following levels: Intellectual, Practical, Interpersonal and Instrumental competencies.
Intellectual competences (work in teems; initiative and enterprising spirit;
capacity of taking decision and resolution of problems)..
Practical competences (accomplishment of a situation analysis; abstraction capacity, creative intuition and critical spirit).
- Interpersonal competences (writing and oral expression; critic capacity and solemnity-critic; interpretation of the information; integrate teems of work).
- Instrumental competences (use the technologies of information and support communication to the marketing strategy; work a foreign language, especially in English)
Contents
1- Evolution of Marketing and Agro-Food marketing Concept
2 - Understanding Customers and Agro-food Markets
3 - Agro-Food Marketing Management: Creating; Communicating and Delivering Values
4 - Understanding Dynamics and Challenges of Agro-Food Marketing
2 - Understanding Customers and Agro-food Markets
3 - Agro-Food Marketing Management: Creating; Communicating and Delivering Values
4 - Understanding Dynamics and Challenges of Agro-Food Marketing
Teaching Methods
The teaching sessions are theoretical-practices, combining the concepts with its application to concrete cases. The sessions include cases discussion, elaboration and analysis of agro-food marketing ideas and strategies (20%), small individual works (30%) and presentation of cases, shares and discussion of experiences (50%).
There would be made available all of the contents of lecture notes and the bibliography (with the indication of the fundamental texts), one week before, through the students' page in the intranet of the University of Évora, using for the effect the platform e-learning of the University: www.moodle.uevora.pt
According to the Internal Regulation, the students can opt for a continuous evaluation regime or via a final exam (100%).
There would be made available all of the contents of lecture notes and the bibliography (with the indication of the fundamental texts), one week before, through the students' page in the intranet of the University of Évora, using for the effect the platform e-learning of the University: www.moodle.uevora.pt
According to the Internal Regulation, the students can opt for a continuous evaluation regime or via a final exam (100%).
