2023

Corporate Strategy

Name: Corporate Strategy
Code: GES13505M
6 ECTS
Duration: 15 weeks/156 hours
Scientific Area: Management

Teaching languages: Portuguese
Languages of tutoring support: Portuguese, French
Regime de Frequência: Presencial

Sustainable Development Goals

Learning Goals

To developed:
A - A scientific and technical knowledge in corporate strategy;
B - A conscience of the strategy importance in the life of the organizations;
C – Participation capacity in the strategic decision;
D - Capacity to do research, synthesize, criticize, application, to do team work, writing and oral presentation and still argument capacities.

Contents

1 – Introduction;
2 – Conceptual model of reference;
3 – Roots and evolutionary logics of the strategy;
4 – The strategic manager;
5 – Schools of strategic approaches: several typologies;
6 – Strategic classic planning versus strategic modern planning: multiple strategic decisions.

Teaching Methods

a) The method adopted for the acquisition and development of knowledge is based in the model of “teaching-research-application”. The sessions will include expositive sessions, sessions doing team work and sessions for presentation and discussion of the realized projects (Role-Playing method);
b) The support material will be available in the e-learning Moodle platform in the University of Évora;
c) The grade will be based on the performance on several projects with different weights in the final grade: case studies (10%), write test (50%), theoretical works «Strategic Windows» or empirical projects «Strategic Plan for One Real Organization» (40%). Individual projects: Write Test and one Case Study. Projects in group: Strategic Windows or Strategic Plans and one Case Study.

Teaching Staff

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