Planning of Events and Touristic Animation I

Code: SOC00136L

6 ECTS

Duration: 15 weeks/156 hours

Scientific Area: Tourism

Teaching languages: Portuguese

Languages of tutoring support: Portuguese

Regime de Frequência: Presencial

Sustainable Development Goals

Erradicar a pobreza - Acabar com a pobreza em todas as suas formas, em todos os lugares

Erradicar a fome - Acabar com a fome, alcançar a segurança alimentar e melhoria da nutrição e promover a agricultura sustentável.

Saúde de qualidade - Assegurar uma vida saudável e promover o bem-estar para todos, em todas as idades.

Educação de qualidade - Assegurar a educação inclusiva, e equitativa e de qualidade, e promover oportunidades de aprendizagem ao longo da vida para todos.

Trabalho digno e crescimento económico - Promover o crescimento económico sustentado, inclusivo e sustentável, emprego pleno e produtivo, e trabalho decente para todos.

Indústria, inovação e infraestruturas - Construir infraestrutura resiliente, promover a industrialização inclusiva e sustentável, e fomentar a inovação.

Learning Goals

With the Event Planning and Tourist Entertainment I subject, the aim is to provide students with theoretical-practical knowledge about the importance of events and tourist entertainment for the greater development of tourism in countries, regions or localities. The discipline has the following specific objectives:

· Understand the phenomenon of events and entertainment, as well as their contribution to the development of territories and appreciation of heritage;
· Provide methodological tools for planning and organizing tourist events and entertainment
· Provide tools for good promotion of events and tourist entertainment programs and activities
· Provide tools for capturing and creating national, regional and international events.
· Know and effectively articulate animation techniques

PART I EVENTS
MODULE I - CONCEPTS, CLASSIFICATION
1-Events: concept and meaning
2-Classification and typology
3-Event Tourism
3.1- Academic study of tourist events
MODULE II EVENTS, TOURISM AND DEVELOPMENT
1-Tourist Events and Development
1.1-Impacts of events
1.2- Events and Image of the Destination
1.3-Festivals and authenticity
2-Motivations
3-Experiences and Satisfaction
MODULE III - EVENT PLANNING
1- Event planning
1.1-Event Partners
1.2-Planning steps
2-Protocol at events
3- Event marketing
4- Project in Events
5- Tourism and Event Capture
PART II ANIMATION
MODULE I TOURIST ANIMATION AND DEVELOPMENT
1- Tourist Entertainment: paradigms
1.1 Objectives of tourist entertainment
2-Animation and development
3-Legislation
MODULE II THE ANIMATOR
1-Characteristics and Skills of the Animator
2-Types of Animator
3- Hotel Tourist Entertainment
MODULE III TOURIST ENTERTAINMENT ACTIVITIES
1 - Tourist Entertainment Activities
2- Planning and Organization of Activi

Teaching Methods

In order to achieve the objectives, teaching methodologies will be based on theoretical-practical classes, not only using the expository and explanation method to transmit essential knowledge, but also encouraging dialogue, debate and reflection. Practical exercises will be carried out on different themes related to events and entertainment. Digital work platforms will be used (moodle, social networks, etc.) Technical-scientific visits will be made to events and animation companies. Students put into practice a scientific event (Pre-event, Event and Post-Event) and the planning and execution of tourist entertainment. To articulate the connection between theory and practice, some experts linked to the area of events and animation will be invited to give lectures.

Assessment

Continuous assessment: Frequency 40%; Event Project 25%; Animation Project 20%; Exercises in classes 15%. Note: Minimum frequency grade: 8 points. b)Normal exam: 1 Exam 70%; Event Project 15%; Animation Project 15% c) Appeal Exam: 1 Exam 70%; Event Project 15%; Animation Project 15%.