2023
Agri-Business Planning
Name: Agri-Business Planning
Code: GES08066M
6 ECTS
Duration: 15 weeks/156 hours
Scientific Area:
Management
Teaching languages: Portuguese
Languages of tutoring support: Portuguese, English
Regime de Frequência: Presencial
Sustainable Development Goals
Learning Goals
This course is about agribusiness planning and policy effects. The agribusiness operational planning methods are approached and the way as decisions in firms are taken and assessed is deepened. The main objective is to delivery knowledge about techniques and methods which allow defining and assessing economic policies and firm strategies. The students should learned the following skills:
Identify the main tools of agribusiness planning;
Skills to realize strategic plans addressed to the firm or sector development;
Establish and assess the operational issues of agribusiness development policies;
Utilize the main methods and techniques of agribusiness planning;
Recognize the market influence on market and sales and on the firm activity;
Articulate the productive system with the firm structure;
Define and assess the development strategies of agribusiness facing the socio-economic and agro-ecological context.
Identify the main tools of agribusiness planning;
Skills to realize strategic plans addressed to the firm or sector development;
Establish and assess the operational issues of agribusiness development policies;
Utilize the main methods and techniques of agribusiness planning;
Recognize the market influence on market and sales and on the firm activity;
Articulate the productive system with the firm structure;
Define and assess the development strategies of agribusiness facing the socio-economic and agro-ecological context.
Contents
1. Framing and basic concepts
1.1. Planning as a step of decision process
1.2. The concept of agribusiness
1.3. Agribusiness levels of analysis and representation
1.4. New concepts and trends
2. Strategic planning of agribusiness
2.1. The value chain and its segments
2.2. The environmental and market analysis in the agribusiness
2.3. The strategic planning process
2.4. The marketing-mix
2.5. Planning and budgeting
3. The project of product in the agribusiness
3.1. Project management
3.2. Development strategy of new products
3.3. Development process of new products
3.4. Performance assessment of new products
4. Marketing and logistic channels in agribusiness
4.1. The concept of logistic
4.2. Decisions of logistic
4.3. Logistic activities
1.1. Planning as a step of decision process
1.2. The concept of agribusiness
1.3. Agribusiness levels of analysis and representation
1.4. New concepts and trends
2. Strategic planning of agribusiness
2.1. The value chain and its segments
2.2. The environmental and market analysis in the agribusiness
2.3. The strategic planning process
2.4. The marketing-mix
2.5. Planning and budgeting
3. The project of product in the agribusiness
3.1. Project management
3.2. Development strategy of new products
3.3. Development process of new products
3.4. Performance assessment of new products
4. Marketing and logistic channels in agribusiness
4.1. The concept of logistic
4.2. Decisions of logistic
4.3. Logistic activities
Teaching Methods
In the continuous evaluation, students must carry out the following: a. An intermediate exam, weighted with 35% on the final grade; b. Group work, weighted with 30% on the final grade; c. An exam at the end of the semester, weighted with 35% on the final grade. In the final evaluation, students must carry out the following: a. An individual work, weighted with 30% on the final grade; and b. An exam at the end of the semester, weighted with 70% on the final grade. The final grade is the weighted average of all evaluation elements. The get approval the weighted average has to be at least 10 points on 20, and none of the evaluation elements can be classified with less than 7 points on 20.
Teaching Staff
