2025
Agri-Business Planning
Name: Agri-Business Planning
Code: GES08066M
6 ECTS
Duration: 15 weeks/156 hours
Scientific Area:
Management
Teaching languages: Portuguese
Languages of tutoring support: Portuguese, English
Regime de Frequência: Presencial
Sustainable Development Goals
Learning Goals
This course major objective is to provide the students with knowledge and skills about strategic planning process of agri-business and decision making in the long run with respect to business, products and projects, processes and operations. Concepts and planning methods of agri-business firms, namely agricultural firms and food industry, are covered to give students capability to formulate strategies for agri-business. Students are expected to develop capability to understand, examine and evaluate effects and implications of public policies in competitiveness, sustainability and social accountability of agricultural businesses.
Contents
1. Framing and basic concepts
1.1. Planning as a step of decision process
1.2. The concept of agribusiness
1.3. Agribusiness levels of analysis and representation
1.4. New concepts and trends
2. Strategic planning of agribusiness
2.1. The value chain and its segments
2.2. The environmental and market analysis in the agribusiness
2.3. The strategic planning process
2.4. The marketing-mix
2.5. Planning and budgeting
3. The project of product in the agribusiness
3.1. Project management
3.2. Development strategy of new products
3.3. Development process of new products
3.4. Performance assessment of new products
4. Marketing and logistic channels in agribusiness
4.1. The concept of logistic
4.2. Decisions of logistic
4.3. Logistic activities
1.1. Planning as a step of decision process
1.2. The concept of agribusiness
1.3. Agribusiness levels of analysis and representation
1.4. New concepts and trends
2. Strategic planning of agribusiness
2.1. The value chain and its segments
2.2. The environmental and market analysis in the agribusiness
2.3. The strategic planning process
2.4. The marketing-mix
2.5. Planning and budgeting
3. The project of product in the agribusiness
3.1. Project management
3.2. Development strategy of new products
3.3. Development process of new products
3.4. Performance assessment of new products
4. Marketing and logistic channels in agribusiness
4.1. The concept of logistic
4.2. Decisions of logistic
4.3. Logistic activities
Teaching Methods
Exposing theoretical concepts and solving cases and applied exercises in classes. The critical and spontaneous participation of students is promoted to stimulate their reflection skills and enthusiasm. The presentations of classes, the cases, exercises and texts are available on the Moodle platform.
Assessment
According to the Academic Regulations of the University of Évora, students can choose between continuous evaluation or final evaluation.
In the continuous assessment system, students will have to take two written exams, one approximately in the middle of the semester and another at the end of the semester, each with a weight of 35% in the final grade, and a group project on structuring an idea for an agribusiness, with a weight of 30% in the final grade.
In the final evaluation system, students will have to take a written exam with a weight of 70% in the final grade and an individual project on structuring an idea for an agribusiness, with a weight of 30%.
The student's final grade results from the weighted average of the different elements of evaluation, and the result of no exam can be lower than seven points.
For students who opt for the continuous evaluation system, the project on structuring an idea for an agribusiness is carried out in a group of 4 members.
Students who choose the final evaluation system option will be required to take the exams individually.
In the continuous assessment system, students will have to take two written exams, one approximately in the middle of the semester and another at the end of the semester, each with a weight of 35% in the final grade, and a group project on structuring an idea for an agribusiness, with a weight of 30% in the final grade.
In the final evaluation system, students will have to take a written exam with a weight of 70% in the final grade and an individual project on structuring an idea for an agribusiness, with a weight of 30%.
The student's final grade results from the weighted average of the different elements of evaluation, and the result of no exam can be lower than seven points.
For students who opt for the continuous evaluation system, the project on structuring an idea for an agribusiness is carried out in a group of 4 members.
Students who choose the final evaluation system option will be required to take the exams individually.
Teaching Staff
Certificações
