Product Design

Code: GES13087L

6 ECTS

Duration: 15 weeks/156 hours

Scientific Area: Management

Teaching languages: Portuguese

Languages of tutoring support: Portuguese, English

Regime de Frequência: Presencial

Sustainable Development Goals

4. Educação de qualidade - Assegurar a educação inclusiva, e equitativa e de qualidade, e promover oportunidades de aprendizagem ao longo da vida para todos.

Learning Goals

This course aims to give skills on the fields of design and management of goods and services, namely services associated to wine tourism. In addition, it aims to integrate the knowledge learned in other previous courses, such as Wine Management and Marketing of Wines in order to stimulate the entrepreneurial spirit and the entrepreneurship among students.

Part 1 Concepts of design of product and process
Alignment corporate strategy with product operations
Product and process quality
Quality management issues
Statistical control
Design of new products and services
Management of flows and capacity
Gant, CPM, PERT, Little Law
Layout design

Part 2 Design of new products
Concepts of entrepreneurship and innovation
Development of business models for new products
Methods for generating ideas
Canvas business model
Business plan for new products
Strategy and product description
Marketing plan
Production plan
Financial plan
Economic and financial indicators

Teaching Methods

The course includes theoretical-practical classes following the "learning by doing" teaching methodology. It encourage students to actively participate in the practical application of theoretical concepts in real-world situations and scenarios. This involves not only attending lectures or reading the suggested and provided materials framed in the wine sector, but also reinforcing critical understanding and intervention skills. Thus, in addition to presenting material, solving exercises, and developing case studies, learning by doing induces student participation in developing knowledge application skills through: i) practical case studies, which characterize wine companies product plans, analyze, discuss, and compare their product development objectives and strategies, business plans and, real-world wine product development management experiences; ii) thematic workshops on wine product development challenges and driving factors, sustainability issues, and the circular economy and wast management; iii) interactive discussions with invited experts on relevant and current topics, including the challenges and complexities of wine products management, digitalization, internationalization and communication.

Assessment

The course is assessed based on four assessment elements (EA). The final grade (NF) corresponds to the result of applying the following weighting: NF = 0.25% EA1 + 0.25% EA2 + 0.25% EA3 + 0.25% EA4.
Students can choose between an exam format with a case study (CE) which aims the development of a business plan, and an individual written test (PEI) at the end of the semester, each weighing 40% and 60% of the final grade.