2023

Advanced Data Analysis in Tourism Studies

Name: Advanced Data Analysis in Tourism Studies
Code: SOC14128M
9 ECTS
Duration: 15 weeks/234 hours
Scientific Area: Tourism

Teaching languages: Portuguese
Languages of tutoring support: Portuguese
Regime de Frequência: Presencial

Presentation

The main objective of this unit is provide advanced skills and competences required for processing, analysing and interpreting data within the field of tourism studies.

Sustainable Development Goals

Learning Goals

The main objective of this unit is provide advanced skills and competences required for processing, analysing and interpreting data within the field of tourism studies. By the end of the semester, the students with a positive grade should be able to: a) present and discuss critically the theoretical and epistemological foundations underlying the processing and data analysis applied to the research in tourism; b) expose, distinguish and evaluate in context the use of the more suitable methodologies related to the processing and analysis of data; c) identify and know how to apply properly the various techniques of both quantitative and qualitative analysis; d) consider the use of meta-analysis and mixed-methods in tourism research; d) use the most appropriate software when dealing with the challenges in processing and analysing data on tourism.

Contents

1. Processing and analysis of quantitative data
1.1. Basics of statistics
1.2. Data Processing and analysis
1.2.1. Univariate analysis
1.2.2. Bivariate analysis
1.2.3. Multivariate analysis

2. Processing and analysis of qualitative data
2.1 Qualitative analysis techniques
2.2 Content type analysis of data types

3. Case studies of tourism research projects

Teaching Methods

Lectures and practical lessons, tutorial follow up and e-learning solutions.
According to internal regulation, students may choose between a continuous assessment process or a final examination.
Continuous assessment: written essay (100%).
Exam: written exam (100%).

Teaching Staff

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