2024
Marketing II
Name: Marketing II
Code: GES02330L
6 ECTS
Duration: 15 weeks/156 hours
Scientific Area:
Management
Teaching languages: Portuguese
Languages of tutoring support: Portuguese, English
Regime de Frequência: Presencial
Sustainable Development Goals
Learning Goals
General learning objective: design the marketing-mix policy for a product and the respective action plan.
Skills:
• Know, analyze, understand, evaluate, plan and apply
• Actively participate in the design of the marketing mix policy
• Develop group work skills
• Participate with clarity and relevance in discussion/exhibition moments
• Be organized and focused in the decision-making process
Skills:
• Know, analyze, understand, evaluate, plan and apply
• Actively participate in the design of the marketing mix policy
• Develop group work skills
• Participate with clarity and relevance in discussion/exhibition moments
• Be organized and focused in the decision-making process
Contents
I. Product Policy
II. Pricing Policy
III. Distribution Policy
IV. Promotion Policy
V. Preparation, Implementation, Evaluation and Control of the Marketing Plan
II. Pricing Policy
III. Distribution Policy
IV. Promotion Policy
V. Preparation, Implementation, Evaluation and Control of the Marketing Plan
Teaching Methods
This curricular unit adopts the teaching-learning model focused on the development of skills. In classes, multiple strategies and methods will be used that favor the active participation of students in the process of acquiring knowledge and skills. The teacher will assume the role of guiding/facilitating learning and measuring the acquisition of skills. will resort to:
* Teaching sessions of 2x2 hours per week with a combination of theory and practice
* Indication of readings, for each teaching session;
* In resolution and discussion of case studies and exercises;
* use of e-learning platform in order to establish better and continuous communication and interaction with students;
* Film viewing related to the topics studied
* use of collaborative learning methodologies
* use of collaborative learning platforms
* Teaching sessions of 2x2 hours per week with a combination of theory and practice
* Indication of readings, for each teaching session;
* In resolution and discussion of case studies and exercises;
* use of e-learning platform in order to establish better and continuous communication and interaction with students;
* Film viewing related to the topics studied
* use of collaborative learning methodologies
* use of collaborative learning platforms
Assessment
In accordance with the internal regulations, students will be given the possibility to choose, for the purpose of assessment, the continuous assessment (AC) or final assessment (AF) regime
In view of the RAUE, attendance in classes is mandatory, as such, in order for the student to obtain approval in the curricular unit, they must attend 75% of the classes in the case of continuous assessment or exam. The Moodle will contain the assiduidae map. Students who have student worker status are not covered by this rule
The student who opts for the continuous assessment system must have at least 7 points at any time of assessment
AC Components:
* Group essay: (TG1 -30%) with 3 in-class (AP1 a 3) presentation and discussion (5% cada)
*5 group work (TGS1 to 5) in the classroom (5%cada)
* Written exam with access to the reading materials.
Final grade AC =30% TG1+5%AP1+5%AP2+5%AP3+5%TGS1+5%TGS2+5%TGS3+5%TGS4+5%TGS5+30% test
Final grade AF=5%TGS1+5%TGS2+5%TGS3+5%TGS4+5%TGS5+75% Exam ou NF=100%exam
In view of the RAUE, attendance in classes is mandatory, as such, in order for the student to obtain approval in the curricular unit, they must attend 75% of the classes in the case of continuous assessment or exam. The Moodle will contain the assiduidae map. Students who have student worker status are not covered by this rule
The student who opts for the continuous assessment system must have at least 7 points at any time of assessment
AC Components:
* Group essay: (TG1 -30%) with 3 in-class (AP1 a 3) presentation and discussion (5% cada)
*5 group work (TGS1 to 5) in the classroom (5%cada)
* Written exam with access to the reading materials.
Final grade AC =30% TG1+5%AP1+5%AP2+5%AP3+5%TGS1+5%TGS2+5%TGS3+5%TGS4+5%TGS5+30% test
Final grade AF=5%TGS1+5%TGS2+5%TGS3+5%TGS4+5%TGS5+75% Exam ou NF=100%exam
Teaching Staff
Certificações
