2024
Agribusiness & Sustainability II
Name: Agribusiness & Sustainability II
Code: GES12425D
9 ECTS
Duration: 15 weeks/243 hours
Scientific Area:
Ciências Empresariais
Teaching languages: Portuguese
Languages of tutoring support: Portuguese, English
Regime de Frequência: B-learning
Sustainable Development Goals
Learning Goals
This CU aims to deepen and develop the skills necessary to undertake research in agribusiness and
sustainability in a business context, namely:
- Analyse value chains and markets and design and implement marketing strategies including blended
marketing;
- Analyse the companies, with a particular focus on their capital structure, investment decisions and ecoefficiency;
- Develop an understanding of models of interactive innovation and co-innovation in agribusiness;
- Develop an understanding of the leadership models and strategies that are both innovative and
sustainable; and
- Acquire knowledge of the principal models of sustainable management and decision-making applied to
agribusiness.
sustainability in a business context, namely:
- Analyse value chains and markets and design and implement marketing strategies including blended
marketing;
- Analyse the companies, with a particular focus on their capital structure, investment decisions and ecoefficiency;
- Develop an understanding of models of interactive innovation and co-innovation in agribusiness;
- Develop an understanding of the leadership models and strategies that are both innovative and
sustainable; and
- Acquire knowledge of the principal models of sustainable management and decision-making applied to
agribusiness.
Contents
1. Value chain challenges and trends
Production and operations
Value chain structure, management and integration
Sustainability in the value chain
2. Evaluating agribusiness companies
Capital structure and investment decisions
Different perspectives and models of evaluation
Eco-efficiency
3. Agrifood markets and marketing
Agrifood markets and the analysis of new market opportunities
Market research, marketing strategies and blended marketing
Consumer behavior and consumer preferences for products, for landscape and for other goods/services
4. Strategic management, innovation and leadership
Strategic management of agribusiness
Models of interactive innovation and co-innovation in agribusiness
Project management in sustainable agribusiness
5. Decision models applied to sustainable agribusiness
Sustainable management models
Sectorial models of market balance
Validating models with positive and multicriteria mathematical programming
Production and operations
Value chain structure, management and integration
Sustainability in the value chain
2. Evaluating agribusiness companies
Capital structure and investment decisions
Different perspectives and models of evaluation
Eco-efficiency
3. Agrifood markets and marketing
Agrifood markets and the analysis of new market opportunities
Market research, marketing strategies and blended marketing
Consumer behavior and consumer preferences for products, for landscape and for other goods/services
4. Strategic management, innovation and leadership
Strategic management of agribusiness
Models of interactive innovation and co-innovation in agribusiness
Project management in sustainable agribusiness
5. Decision models applied to sustainable agribusiness
Sustainable management models
Sectorial models of market balance
Validating models with positive and multicriteria mathematical programming
Teaching Methods
Consistent with the objectives and content of the CU, methodologies include:
Lectures to present the state of the art of the themes under scrutiny and to open a general debate (in
plenary or small groups);
Active participation to foster dialogue, presentation of ideas and opinions so as to stimulate the ability to
think both in the abstract and concretely, and the capacity to present ideas verbally;
Individual research and readings related to the content, followed by classroom discussion;
Case studies drawn from the business context are presented, analysed and discussed by students,
teachers and guest speakers.
Evaluation of the CU consists of teacher observation, students individual bibliographical research and
literature reviews, plus individual and/or group presentations of theories/concepts. The knowledge/skills
that students acquire are continuously assessed, attendance attracts 10% of the final grade, individual
work 50%, and participation/group work 40%.
Lectures to present the state of the art of the themes under scrutiny and to open a general debate (in
plenary or small groups);
Active participation to foster dialogue, presentation of ideas and opinions so as to stimulate the ability to
think both in the abstract and concretely, and the capacity to present ideas verbally;
Individual research and readings related to the content, followed by classroom discussion;
Case studies drawn from the business context are presented, analysed and discussed by students,
teachers and guest speakers.
Evaluation of the CU consists of teacher observation, students individual bibliographical research and
literature reviews, plus individual and/or group presentations of theories/concepts. The knowledge/skills
that students acquire are continuously assessed, attendance attracts 10% of the final grade, individual
work 50%, and participation/group work 40%.
Certificações
