2024
Internal Marketing and Communication
Name: Internal Marketing and Communication
Code: GES12546M
6 ECTS
Duration: 15 weeks/156 hours
Scientific Area:
Management
Teaching languages: Portuguese
Languages of tutoring support: Portuguese
Sustainable Development Goals
Learning Goals
• Demonstrate the link between IM and HR
• Enable students to work with IM tools
• Relate role of C.I and MI in organizations, pointing out examples of good and bad practices;
• Understanding Internal Communication as one of the different variables that enhance organizational effectiveness;
• Jointly articulate the different communicational resources of C.I, through the elaboration, implementation and evaluation of the Plan of C. I.
• To point out the role of Internal Communication in the formation of identity and organizational image;
• Formulate, implement, control and evaluate an Internal Communication Plan.
• Enable students to work with IM tools
• Relate role of C.I and MI in organizations, pointing out examples of good and bad practices;
• Understanding Internal Communication as one of the different variables that enhance organizational effectiveness;
• Jointly articulate the different communicational resources of C.I, through the elaboration, implementation and evaluation of the Plan of C. I.
• To point out the role of Internal Communication in the formation of identity and organizational image;
• Formulate, implement, control and evaluate an Internal Communication Plan.
Contents
1 - Internal Marketing
• Internal Marketing Concept
• Internal Marketing and Human Resources
• Conceptual Model of Internal Marketing
• Internal Marketing Tools
2 -Internal Communication
• The relationship of Internal Communication with image, performance and organizational culture
• The Internal Communication Strategy
• Internal Media and Media
• Internal Communication Plan
• Internal Marketing Concept
• Internal Marketing and Human Resources
• Conceptual Model of Internal Marketing
• Internal Marketing Tools
2 -Internal Communication
• The relationship of Internal Communication with image, performance and organizational culture
• The Internal Communication Strategy
• Internal Media and Media
• Internal Communication Plan
Teaching Methods
In this course the following methodologies will be used:
- 1 Theoretical-practical lessons of 3 hours per week, aiming at the connection between the theoretical and practical knowledge
- In these lectures student involvement will be sought, through the promotion of dialog, discussion of ideas and opinions, in order to promote students ability for reasoning, abstraction and oral exposition;
- Indication of basic bibliography that students should read
- Problems resolution and discussion in the classroom.
- Using of a e-learning platform in order to achieve a higher interactivity and contact with students
- Lessons using computers with SPSS software.
Given the kind of course contents, it will be extremely impotant that students develop extra work at home, namely reading proposed bibliography and solving the proposed problems.
- 1 Theoretical-practical lessons of 3 hours per week, aiming at the connection between the theoretical and practical knowledge
- In these lectures student involvement will be sought, through the promotion of dialog, discussion of ideas and opinions, in order to promote students ability for reasoning, abstraction and oral exposition;
- Indication of basic bibliography that students should read
- Problems resolution and discussion in the classroom.
- Using of a e-learning platform in order to achieve a higher interactivity and contact with students
- Lessons using computers with SPSS software.
Given the kind of course contents, it will be extremely impotant that students develop extra work at home, namely reading proposed bibliography and solving the proposed problems.
Teaching Staff (2023/2024 )
- Marta da Conceição Soares da Silva Cruz Silvério [responsible]
Certificações
