Urban and Rural Tourism

Code: SOC13986M

6 ECTS

Duration: 15 weeks/156 hours

Scientific Area: Tourism

Teaching languages: Portuguese

Languages of tutoring support: Portuguese

Presentation

The curricular unit Urban and Rural Tourism is a compulsory discipline of the 1st year of the Master in Tourism and Development of Products and Destinations, which aims to provide students with essential knowledge regarding the specificities of Rural Tourism and Urban Tourism products.

Sustainable Development Goals

Erradicação da pobreza - Acabar com a pobreza em todas as suas formas, em todos os lugares

Educação de qualidade - Assegurar a educação inclusiva, e equitativa e de qualidade, e promover oportunidades de aprendizagem ao longo da vida para todos.

Trabalho decente e crescimento económico - Promover o crescimento económico sustentado, inclusivo e sustentável, emprego pleno e produtivo, e trabalho decente para todos.

Redução das desigualdades - Reduzir as desigualdades dentro dos países e entre eles.

Cidades e comunidades sustentáveis - Tornar as cidades e os assentamentos humanos inclusivos, seguros, resilientes e sustentáveis.

Learning Goals

The themes to be taught in this course intend that students acquire a solid body of knowledge and a set of techniques and methodologies that allow them to be able to:
• Know and discuss the concepts associated with rural tourism and urban tourism
• Identify and explain how specifics of rural and urban tourism
• Identify and assess the importance of tourist resources in the areas
• Know the characteristics of demand and research trends in these areas
• Understand the set of opportunities that tourism in rural and urban areas represents for these types of destinations
• Comprehensive how it applies and the relevance of the concepts of sustainability, creativity and cultural tourism to the development of rural and urban touris

Theme 1 | Rural and urban areas as spaces for recreation and leisure
1.1. Definition of rural areas
1.2. Definition of rural tourism
1.3. Definition of city
1.4. Definition of urban tourism

Theme 2 | Rural tourism
2.1 Rural tourism in Portugal
2.2 Rural Tourism Modalities (TER specific legislation)
2.3 The different agents of the rural tourism experience
2.4 Profile of rural tourist
2.5 Community involvement
2.6 The specificities of rural tourism businesses
2.7 The role of rural tourism in local development

Theme 3 | Urban tourism
3.1 The different agents of the urban tourist experience
3.2 Profile of the urban tourist
3.3 Behavior of urban tourists
3.4 The product city breaks
3.5 The management of the urban destination

Theme 4 | Rural tourism and urban tourism - common themes and case studies
4.1 Sustainability
4.2 Creativity
4.3 Emerging themes

Teaching Methods

The course will be taught through theoretical exposition related to the general contents of each thematic unit, complemented with the analysis and discussion of case studies (mainly through the use of scientific articles) and, if possible, seminar sessions with speakers, as well as field trips. There will also exist practical sessions to guide the assignment to be completed by the students, individually and/or in groups, both during classes and tutorials.
There are two evaluation types:
A. Continuous Evaluation: practical assignment(100%)
B. Final exam: Written test (100%)