Complex Awareness Raising and Behaviour Change for the Mercury-Free City Environment
- Lodz University of Technology(líder)
- AGH University of Science and Technology - PL KRAKOW02(parceiro)
- Ivan Franko Lviv National University(parceiro)
- Universidade de Évora(parceiro)
- Università degli Studi di Camerino Ascoli Piceno(parceiro)
Resumo
O projecto LIFE MERCURY-FREE levanta a questão da contaminação ambiental por mercúrio, que provém de fontes tradicionalmente subestimadas relacionadas com a utilização de bens que contêm mercúrio na vida quotidiana, maltratados pelos consumidores devido à falta de informação e de meios de eliminação amigos do consumidor. O objectivo geral do projecto é reduzir a contaminação ambiental por mercúrio contido em bens de consumo domésticos, mal manuseados pelos consumidores, através da prestação de apoio informativo através de uma plataforma de comunicação e cooperação, da organização de uma ampla campanha informativa e educativa e de actividades de mudança comportamental, aplicando a abordagem Behavioural Insights, construindo uma confiança multilateral através da criação de Comunidades de Cidades Livres de Mercúrio nas cidades, participando no projecto, e aplicando a metodologia do Diálogo Multilateral para a sua procura conjunta da solução do problema. O projecto irá pilotar o complexo de actividades em quatro cidades, com características semelhantes: Lviv e Ivano-Frankivsk na Ucrânia - o Estado que ainda não assinou a Convenção de Minamata; Lodz e Cracóvia na Polónia. Três outras cidades - Larissa (Grécia), Évora (Portugal) e Camerino (Itália) - serão as cidades de controlo e os primeiros replicadores dos resultados do projecto. As principais actividades e resultados: LIFE e-HUB - a plataforma electrónica, que combina o sítio Web do projecto, a comunidade electrónica de prática e uma plataforma educativa baseada no Moodle; a Recomendação Metódica "Avanço da gestão de resíduos contendo mercúrio com estruturas consultivas territoriais de hélice quádrupla"; a conferência electrónica internacional "Cidade Livre de Mercúrio: Perigo em nossas casas"; o Roteiro Multilateral para a Cidade sem Mercúrio; as Maratonas Internacionais da Cidade sem Mercúrio; a Academia da Vida sem Mercúrio; as Escolas de Verão para municípios, ONG e instituições de ensino; um Exercício de Aprendizagem Mútua; as Comunidades da Cidade sem Mercúrio.
Saiba mais em: https://life-mercury-free.eu/
Objetivos, atividades e resultados esperados/atingidos
The General Objective (GO) of the LIFE MERCURY-FREE project is to reduce the environment contaminations by mercury contained in household consumer goods, mishandled by consumers, through providing an informational support via a communication and cooperation platform, organizing the wide informational and educational campaign and behavioural change activities, applying Behavioural Insights approach, building a multi-stakeholder confidence by creation of Mercury-Free City Communities in the cities, participating in the project, and applying methodologies for their joint search for the problem solution.
The activities of the project will take place at the level of the wide public–consumers of goods, containingmercury. The locationof the project activities –four European cities: Lodz (Poland), Cracow (Poland), Lviv (Ukraine), Ivano-Frankivsk (Ukraine) – is determined by several factors. First, all the locations are big cities, but not big industrial centers with a dominating specific type of industry which could make a crucial influence on the mercury pollution level. Nor are they capitals of their states, which also have their special features of contamination sources. The second reason is the long lasting cooperation of the institutions, situated in these cities.The results of the cooperation and common research interests create a strong background for the project (which is described in detail in the part 4.1 “Consortium set-up”). One more reason –the comparatively similar situation of the treatment of mercury-containing goods and public awareness in these locations, presented below.The control cities, in which there will be conducted the monitoring of the same indicators, as in the pilotingcities: Larissa (Greece), Camerino (Italy) and Évora (Portugal) - are selected because they have the alike characteristics concerning their size, administrative status and industrial development, as the pilotingcities. Last but not least –in these cities there are also the institutions – consortium members, which will participate in the implementation of all the project activities in the pilot cities and replicate the results obtained.
The project will implement the following Specific Objectives (SOs):
SO 1: To collect in one informational hub, communicate to respective target groups, organize dissemination and management of the information in the field of mercury contamination, reduction of mercury usage and implementation of the EU mercury legislation and Minamata Convention in the scope connected with the Hg contaminations caused by the household goods and activities.
SO 2: To facilitate knowledge sharing on successful environmental solutions and practice in the field of mercury contamination by developing the cooperation network and the platform for collecting, processing and sharing information and conducting informational campaigns and training.
SO 3: To advance the informational awareness about the rules and demand of mercury-containing household goods use, storage and disposalofconsumersby organizing the wide informational and educational campaign with parts tailored to different target groups.
SO 4: To raise amutual confidence of different stakeholders in the life cycle of the mercury-containing household goods by multi-stakeholder confidence building and joint multi-stakeholder search for the problem solution -preparation of a Multi-Stakeholder Roadmap for Mercury-Free City, as well as creation of the Mercury-Free City Communities.
SO 5: To achieve consumers’ of mercury-containing household goodsbehaviour change via behaviour change activities applying Behavioural Insights levers.
SO 6: To ensure credible replication and transfer of the project results by application of the Mutual Learning Exercise methodology and a dissemination campaign.
SO 7: To achieve sustainability and exploitation of the project results due to institutionalization of LIFE e-Hub and the Mercury-Free City Communities.