Entrepreneurship and Innovation for Sustainability

Code: GES16050O

6 ECTS

Duration: 8 weeks/156 hours

Scientific Area: Management

Teaching languages: Portuguese

Languages of tutoring support: Portuguese

Regime de Frequência: Presencial

Sustainable Development Goals

4. Educação de qualidade - Assegurar a educação inclusiva, e equitativa e de qualidade, e promover oportunidades de aprendizagem ao longo da vida para todos.

8. Trabalho digno e crescimento económico - Promover o crescimento económico sustentado, inclusivo e sustentável, emprego pleno e produtivo, e trabalho decente para todos.

9. Indústria, inovação e infraestruturas - Construir infraestrutura resiliente, promover a industrialização inclusiva e sustentável, e fomentar a inovação.

16. Paz, justiça e instituições eficazes - Paz, justiça e instituições eficazes promover sociedades pacíficas e inclusivas par ao desenvolvimento sustentável, proporcionar o acesso à justiça para todos e construir instituições eficazes, responsáveis
e inclusivas em todos os níveis.

17. Parcerias para a implementação dos objetivos - Fortalecer os meios de implementação e revitalizar a parceria global para o desenvolvimento sustentável.

Learning Goals

This Blended Intensive Programme aims to equip students and researchers with skills necessary to develop and implement sustainable entrepreneurial business models, improving knowledge about Industrial Property and Negotiation in the context of the
new paradigm related to the Circular Economy. The programme consists of 7 modules that combine theoretical knowledge with a problem-solving simulation through a capstone project. The first six online modules are completed with 1 intensive in-person week, providing a comprehensive understanding of sustainable entrepreneurship and innovation.

SIX ONLINE MODULES
Module 1. Definition and scope of sustainable entrepreneurship
Module 2. Sustainability and Business Development
Module 3. IP Protection, Environmental regulations, and Compliance
Module 4. Market access through Marketing Strategies
Module 5. Sources of funding for sustainable enterprises
Module 6. From an Idea
1 WEEK INTENSIVE IN-PERSON
Workshop 1. Marketing and Sales in a Circular Economy Company
Workshop 2. Leadership styles and their impact on sustainability
Workshop 3. Introduction to Decision Analysis and Negotiation
Workshop 4. Investment round simulation

Teaching Methods

The course will have a highly practical approach with short virtual recorded lessons and live sessions by experts on the fundamental concepts, techniques, tools and devices (software and hardware) to enrich our approach to entrepreneurship and sustainability. Practical lessons will be based on real case studies in which the knowledge adquired after the virtual lessons will be used.

Assessment

Business plan (40%) - Submission of a structured business plan, developed in groups, outlining the proposed venture in detail, including the business model, innovation strategy, market analysis, intellectual property, and funding sources.

Group oral presentation (40%) - Pitch of an innovative business proposal, developed collaboratively, demonstrating the ability to apply course concepts and effectively communicate a compelling value proposition.

Individual self-reflection (20%) - Self-reflection on the entrepreneurial journey, main achievements and difficulties, and feedback for future editions.