Agri-food Quality Management and Marketing

Master Degree

Ano Letivo 2025/2026

The Master in Quality Management and Agro-Food Marketing guarantees specialized skills for intervention in agri-food markets, both in terms of consumer analysis and in the organization and control of companies in this sector, at the level of product quality, analysis Risk analysis, analysis of technical and economic aspects, distribution circuits and marketing plans. More specifically, a Master in Quality Management and Agro-Food Marketing will be able to analyze agri-food markets and propose marketing plans, organize the logistics and distribution circuits of agri-food companies, define and control the nutritional, toxicological quality And sensory aspects of agro-food products, proposing inspection methods and sampling plans, analyzing risks and controlling critical points in the agri-food chain, defining the costs and benefits of agri-food quality, taking into account policies and regulations and Technical and economic aspects of quality control and analyze consumer behavior and decision-making. Students completing this training have an adequate profile for intervention in agro-industrial companies, food distribution companies, associations and producer organizations, product promotion and certification bodies, local and regional development associations and inter-professional associations And public bodies linked to this area of ​​expertise.