2024

Sports Industries

Name: Sports Industries
Code: DES11427M
3 ECTS
Duration: 15 weeks/78 hours
Scientific Area: Human Kinetics

Teaching languages: Portuguese
Languages of tutoring support: Portuguese, English, Spanish
Regime de Frequência: Presencial

Sustainable Development Goals

Learning Goals

Like the successful with other human activities, the evolution of the sports phenomenon also transformed some practices in important industries in modern societies. At present, the sport is a market where they produce and provide various products and services to consumers. In this framework, we can identify different sectors to act as a own industries, from professional sports to leisure sports, through exercise or physical activity.

Objectives:
a) To know the different dimensions and operators of major sports industries in Portugal, with a focus on professional football and fitness;
b) Meet other emerging sports industries, with national and international dominance.

Contents

1. Football Industry
1.1. Brand "Portugal National Team".
1.2. Professionals Competitions, SAD's and Sporting Clubs.
2. Fitness Industry
2.1. Gyms, Health Clubs and Wellness.
2.2. Personal Training.
3. Other Industry
3.1. Run and Walk.
3.2. Surf and waves.
3.3. Textile, Footwear, Accessories and Equipment.

Teaching Methods

The course is organized in lectures and tutorials, as indicated in the School Rules (REI) of the University of Évora. The lectures are plenary and based on scientific method, valuing the transmission of information, the interpretation of applied research results as well as a critical attitude and scientific rigor in students. Are provided 20 hours of lectures. In addition to the oral presentation is intended through questioning, check the acquisition of knowledge by students.

The final grade is the writing assessment, through a frequency or final exam. All students must obtain 9.5 at least, otherwise you will not successfully complete the UC.

Teaching Staff

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