2023
Agro-Food Marketing
Name: Agro-Food Marketing
Code: GES10429M
6 ECTS
Duration: 15 weeks/156 hours
Scientific Area:
Management
Teaching languages: Portuguese
Languages of tutoring support: Portuguese, English
Regime de Frequência: Presencial
Sustainable Development Goals
Learning Goals
Objectives:
• Provide insights about Marketing concept, tools and applications. Developing a marketing plan; Discussing
practical cases studies. Decision making and agri-food marketing problem-solving.
For the achievement of its objectives the course will provide the students to obtain competencies at the
following levels: Intellectual, Practical, Interpersonal and Instrumental competencies.
• Intellectual competences (work in teems; initiative and enterprising spirit; capacity of taking decision and
resolution of problems)..
• Practical competences (accomplishment of a situation analysis; abstraction capacity, creative intuition and
critical spirit).
• Interpersonal competences (writing and oral expression; critic capacity and solemnity-critic; interpretation of
the information; integrate teems of work).
• Instrumental competences (use the technologies of information and support communication to the marketing
strategy; work a foreign language, especially in English)
• Provide insights about Marketing concept, tools and applications. Developing a marketing plan; Discussing
practical cases studies. Decision making and agri-food marketing problem-solving.
For the achievement of its objectives the course will provide the students to obtain competencies at the
following levels: Intellectual, Practical, Interpersonal and Instrumental competencies.
• Intellectual competences (work in teems; initiative and enterprising spirit; capacity of taking decision and
resolution of problems)..
• Practical competences (accomplishment of a situation analysis; abstraction capacity, creative intuition and
critical spirit).
• Interpersonal competences (writing and oral expression; critic capacity and solemnity-critic; interpretation of
the information; integrate teems of work).
• Instrumental competences (use the technologies of information and support communication to the marketing
strategy; work a foreign language, especially in English)
Contents
Module 1- Evolution of Marketing and Agro-Food marketing Concept
Module 2 Understanding Customers and Markets
Module 3 - Marketing Management: Creating; Communicating and Delivering Values
Module 4 - Understanding Dynamics and Challenges of Agro-Food Marketing
Module 2 Understanding Customers and Markets
Module 3 - Marketing Management: Creating; Communicating and Delivering Values
Module 4 - Understanding Dynamics and Challenges of Agro-Food Marketing
Teaching Methods
The teaching sessions are theoretical-practices, combining the concepts with its application to concrete cases. The sessions include cases discussion, elaboration and analysis of agro-food marketing ideas and strategies, small individual works and presentation of cases, and discussion of experiences.
Pre-class disclosure of contents and bibliography through moodle.
Students can opt for the continuous assessment regime or the exam regime.
On a continuous assessment basis, the assessment includes the answer to 4 groups of questions (50%) and the preparation and presentation, in a group, of a work on a topic on the theme Dynamics and Challenges of Agrifood Marketing (50%).
Exam regime assessment includes the individual resolution of a case study (40%) and a written test covering all topics in the syllabus (60%).
The student is approved if the final grade is equal to or greater than ten values, provided that in none of the assessments the gradeis less than 7 values
Pre-class disclosure of contents and bibliography through moodle.
Students can opt for the continuous assessment regime or the exam regime.
On a continuous assessment basis, the assessment includes the answer to 4 groups of questions (50%) and the preparation and presentation, in a group, of a work on a topic on the theme Dynamics and Challenges of Agrifood Marketing (50%).
Exam regime assessment includes the individual resolution of a case study (40%) and a written test covering all topics in the syllabus (60%).
The student is approved if the final grade is equal to or greater than ten values, provided that in none of the assessments the gradeis less than 7 values
Teaching Staff
- Cristina Isabel Galamba Oliveira Costa Marreiros [responsible]
