2025
Graphic Design Lab II
Name: Graphic Design Lab II
Code: VIS12872L
3 ECTS
Duration: 15 weeks/78 hours
Scientific Area:
Design
Teaching languages: Portuguese
Languages of tutoring support: Portuguese, English
Regime de Frequência: Presencial
Sustainable Development Goals
Learning Goals
General objectives:
The aim of the classes is to provide theoretical and practical references in the field of communication design with a focus on multimedia, namely in the normalization and finalization of interactive brands for hypermedia applications and to explore empirical stimuli within the visual perception associated with this discipline. It is also intended to develop the analytical and critical sense capabilities.
Competences:
The student will have to be able to provide a professional response to an intermediate level in the field of Communication Design project in which the main vector of development of the project lies in the design of interfaces for hypermedia applications of the product brand or service.
The aim of the classes is to provide theoretical and practical references in the field of communication design with a focus on multimedia, namely in the normalization and finalization of interactive brands for hypermedia applications and to explore empirical stimuli within the visual perception associated with this discipline. It is also intended to develop the analytical and critical sense capabilities.
Competences:
The student will have to be able to provide a professional response to an intermediate level in the field of Communication Design project in which the main vector of development of the project lies in the design of interfaces for hypermedia applications of the product brand or service.
Contents
1. Manuals and Applications for digital and analogue brand:
Brand toolkit: logo; colors; source. imaginary; Principles of Design.
Applications: interactive application; presentations; stationary; promotion; advertising. 2. Paging of manuals for distribution in PDF.
3. Finalization and preparation of materials for application in printing and screen.
Brand toolkit: logo; colors; source. imaginary; Principles of Design.
Applications: interactive application; presentations; stationary; promotion; advertising. 2. Paging of manuals for distribution in PDF.
3. Finalization and preparation of materials for application in printing and screen.
Teaching Methods
The teaching and learning methodologies adopted include lectures, seminars, project development, case study analysis, problem-based learning focused on real-world challenges, collaborative work, and supervised tutorials.
Learning is promoted through guided research and sustained project development, fostering critical reflection, argumentative skills, oral presentations, independent work, and teamwork.
The course unit is structured according to a student-centred pedagogical approach, privileging active learning methodologies, the development of technical and transferable skills, interdisciplinarity, alignment with professional practice, and a continuous assessment model aligned with the defined learning outcomes.
Learning is promoted through guided research and sustained project development, fostering critical reflection, argumentative skills, oral presentations, independent work, and teamwork.
The course unit is structured according to a student-centred pedagogical approach, privileging active learning methodologies, the development of technical and transferable skills, interdisciplinarity, alignment with professional practice, and a continuous assessment model aligned with the defined learning outcomes.
Assessment
Research and the use of project-based methodologies will be promoted. Classes will be conducted in a lecture format, encouraging debate and the sharing of information. Assessment is continuous, with intermediate evaluation moments and, at the end of the semester, a final assessment conducted in a jury format.
ASSESSMENT
In the Regular Assessment Period, students may choose one of two assessment regimes: Continuous Assessment or Final Assessment.
1. Continuous Assessment Regime
Assessment components:
Class participation ? 20%;
Work developed during the semester under the supervision of the lecturer, which must be submitted to at least one periodic assessment moment with public disclosure of grades ? 40%;
Presentation and defense of the work developed during classes, to be held during the Regular Assessment Period ? 40%.
2. Final Assessment Regime
Work developed during the semester under the supervision of the lecturer ? 40%;
Written examination based on the course contents ? 60%.
ASSESSMENT
In the Regular Assessment Period, students may choose one of two assessment regimes: Continuous Assessment or Final Assessment.
1. Continuous Assessment Regime
Assessment components:
Class participation ? 20%;
Work developed during the semester under the supervision of the lecturer, which must be submitted to at least one periodic assessment moment with public disclosure of grades ? 40%;
Presentation and defense of the work developed during classes, to be held during the Regular Assessment Period ? 40%.
2. Final Assessment Regime
Work developed during the semester under the supervision of the lecturer ? 40%;
Written examination based on the course contents ? 60%.
Teaching Staff
- Célia Maria Figueiredo Silva [responsible]
Accreditations and Certifications
