Name: Tourism Products
Duration: 15 weeks/156 hours
Teaching languages: Portuguese
Languages of tutoring support: Portuguese
Regime de Frequência: Presencial
This curricular unit has as main objective to present, characterize and analyze the context of supply and demand for tourist products at regional, national and international level.
Sustainable Development Goals
The curricular unit has as main objective to present, characterize and analyze the context of supply and demand for tourist products at regional, national and international level. It is intended that at the end of the semester students have acquired the essential skills to work on the specificities of each of the tourism products addressed in an organizational context of increasing competitiveness, in the field of planning and development of the tourism product according to the needs and expectations of the (s) market segment (s) and the respective development trends.
1. Introductory considerations about tourism product
1.1. Concepts of tourism product: different approaches
1.2. Characteristics of the tourism products
1.3. Product life cycle and the tourism market
2. Products for Portugal
2.1. Rural Tourism, Nature Tourism and Ecotourism
2.2. Sun and Sea
2.3. Business Tourism
2.4. Cultural Tourism - touring
2.5. Gastronomy and Wines
2.6. Urban Tourism and City Breaks
2.7. Health and Wellness Tourism
2.8. Residential Tourism
2.10.Nautical and Cruisers Tourism
3. Other emerging products
The subjects will be boarded in the theoretician-practical lessons, not only using an expositive method, but also fomenting the dialogue and the debate to deepen the knowledge of the different contents.
In this way it is prepared by the student's practical exercises providing an adequate comprehension of several contents. The students will be stimulated to identify complementary sources of information indicated for each subject, not only appealing to the traditional instruments of research, but also to those available on the world web wide.
As a system of assessment will be conducted individually written test (60%) and a practical work (40%).