2025

Design Corporate Identity

Name: Design Corporate Identity
Code: VIS14209L
6 ECTS
Duration: 15 weeks/156 hours
Scientific Area: Design

Teaching languages: Portuguese
Languages of tutoring support: Portuguese, English
Regime de Frequência: Presencial

Presentation

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Sustainable Development Goals

Learning Goals

The curricular units (uc) aims to provide theoretical and practical references in terms of the corporate identity, in particular in the construction of a logo, brand image for a product or service.
-Explore the conceptual capabilities in the field of synthesis of Visual concepts;
-Promote the structuring of a visual identity;
-The student will have to be endowed with capabilities that enable it to respond to an intermediate level in the context of corporate identity design for different applications and building a graphic standards manual.

Contents

1. The institutional image, a drawing model Policies of image and communication Identity
Logo and Logotype
Corporate Identity
Brand and Brand Logo
Global Inspiration
2. The colour and typography applied to Corporate Identity
The colour and their meanings and the sensations they transmit
The typography as the words voice that determines the visual tone of the text 3. The identifying basic signs, how to make a logotype
The none verbal signs (symbols) The names
The Logotypes
Typographic Logotypes Figurative Logotypes
Abstract Logotypes
The Combination between them
4. The Visual Identification systems Institutional Image
Group of application rules
Graphic applications, stationary
Legibility and recognition
5. Creation of the layout for a brand manual Format definition
Grid construction
Choosing institutional typography Legibility and reading hierarchy

Teaching Methods

The classes will be based on the sharing and discussion of knowledge with the student, promoting the introduction and development of their research and critical interpretation skills, as well as their conceptual capabilities in the field of synthesis of Visual concepts in the context of the institutional image, like a subject drawn. Continuous assessment will be carried out based on the participation of the activities carried out in the class, either individually or in groups, in the development and resolution of projects and in the evolution of knowledge in the area of Corporate Identity. The final evaluation is a moment of general appreciation of the student's course during the semester, based on their ability to respond to the project,
as well as in its execution, presentation quality and orality.

Assessment

Research and the use of project-based methodologies will be promoted. Classes will be conducted in a lecture format, encouraging debate and the sharing of information. Assessment is continuous, with intermediate evaluation moments and, at the end of the semester, a final assessment conducted in a jury format.
ASSESSMENT
In the Regular Assessment Period, students may choose one of two assessment regimes: Continuous Assessment or Final Assessment.
1. Continuous Assessment Regime
Assessment components:
Class participation ? 20%;
Work developed during the semester under the supervision of the lecturer, which must be submitted to at least one periodic assessment moment with public disclosure of grades ? 40%;
Presentation and defense of the work developed during classes, to be held during the Regular Assessment Period ? 40%.
2. Final Assessment Regime
Work developed during the semester under the supervision of the lecturer ? 40%;
Written examination based on the course contents ? 60%.

Teaching Staff

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