2025
Development and Innovation in Tourism Projects
Name: Development and Innovation in Tourism Projects
Code: SOC13983M
9 ECTS
Duration: 15 weeks/234 hours
Scientific Area:
Tourism
Teaching languages: Portuguese
Languages of tutoring support: Portuguese
Regime de Frequência: Presencial
Presentation
It aims to contribute to the development of skills that allow the design and adaptation of tourism projects to the challenges arising from structural and cyclical changes in society, in a context of innovation, competitiveness and sustainability.
Sustainable Development Goals
Learning Goals
The Curricular Unit for Development and Innovation in Tourism Projects aims to contribute to the development of skills that allow the design and adaptation of tourism projects to the challenges arising from structural and cyclical changes in society, in a context of innovation, competitiveness and sustainability.
For this purpose, contents will be taught that allow:
1 - Understand the innovation process in tourism projects and the mechanisms and tools associated with it.
2 - Assess trends in global evolution and tourism demand, in particular.
3 - Know and apply models of planning and development of tourism projects.
4 - Develop innovative tourism projects that anticipate trends in tourist demand, within a framework of sustainability.
For this purpose, contents will be taught that allow:
1 - Understand the innovation process in tourism projects and the mechanisms and tools associated with it.
2 - Assess trends in global evolution and tourism demand, in particular.
3 - Know and apply models of planning and development of tourism projects.
4 - Develop innovative tourism projects that anticipate trends in tourist demand, within a framework of sustainability.
Contents
1. The process of innovation in tourism and tourism projects
2. Innovation for sustainability
3. Digital revolution, innovation and tourism projects
4. Collaborative networks and projects for innovation in tourism projects
5. Trends in tourism and tourism projects
6. Planning and development of innovative tourism projects
7. Benchmarking of innovative tourism projects
8. The operationalization of innovative tourism projects
2. Innovation for sustainability
3. Digital revolution, innovation and tourism projects
4. Collaborative networks and projects for innovation in tourism projects
5. Trends in tourism and tourism projects
6. Planning and development of innovative tourism projects
7. Benchmarking of innovative tourism projects
8. The operationalization of innovative tourism projects
Teaching Methods
This course unit is developed using the following teaching methods and techniques:
1) Active method in theoretical-practical classes organised around collective discussion of texts or other work materials (films, documentaries, participation in conferences related to the topics covered in the course); reading, presentation and critical discussion of selected texts on authors, perspectives and cases of empirical application; presentation and discussion of exercises developed by students.
2) Study visits.
3) Interrogative method, encouraging active student participation, and expository method, using audiovisual media and general and specific bibliography, in classes presenting the theoretical, analytical and methodological guidelines of the course and systematising and problematising the content.
The Moodle platform provides educational content, supporting bibliographic references and study guides.
Within the scope of this course, the use of artificial intelligence tools is permitted exclusively as a support tool for the learning process, namely for:
? support for research and organisation of information;
? linguistic and stylistic support in writing texts;
? analytical and brainstorming support;
? support in creating presentations based on content already produced by the student.
The use of artificial intelligence for the full or partial autonomous production of assignments, reports, analyses or other assessable products is not permitted. Students must ensure the authorship, originality and academic responsibility for all work submitted, in accordance with the academic integrity standards of the University of Évora. Whenever artificial intelligence tools are used, their use must be explicitly mentioned and duly referenced in the work, identifying the tool used and the type of support provided, ensuring transparency and respect for the principles of academic integrity.
1) Active method in theoretical-practical classes organised around collective discussion of texts or other work materials (films, documentaries, participation in conferences related to the topics covered in the course); reading, presentation and critical discussion of selected texts on authors, perspectives and cases of empirical application; presentation and discussion of exercises developed by students.
2) Study visits.
3) Interrogative method, encouraging active student participation, and expository method, using audiovisual media and general and specific bibliography, in classes presenting the theoretical, analytical and methodological guidelines of the course and systematising and problematising the content.
The Moodle platform provides educational content, supporting bibliographic references and study guides.
Within the scope of this course, the use of artificial intelligence tools is permitted exclusively as a support tool for the learning process, namely for:
? support for research and organisation of information;
? linguistic and stylistic support in writing texts;
? analytical and brainstorming support;
? support in creating presentations based on content already produced by the student.
The use of artificial intelligence for the full or partial autonomous production of assignments, reports, analyses or other assessable products is not permitted. Students must ensure the authorship, originality and academic responsibility for all work submitted, in accordance with the academic integrity standards of the University of Évora. Whenever artificial intelligence tools are used, their use must be explicitly mentioned and duly referenced in the work, identifying the tool used and the type of support provided, ensuring transparency and respect for the principles of academic integrity.
Assessment
The assessment of the Development and Innovation in Tourism Projects Course Unit is based on the provisions of the General Regulations of the University of Évora.
The continuous assessment system focuses on the preparation of a practical group project, which accounts for 100% of the final grade.
The project consists of developing a structured proposal for an innovative tourism project, applying the theoretical, methodological and strategic references covered throughout the course unit. Students are expected to demonstrate critical analysis skills, the ability to identify opportunities, define differentiated value propositions, strategic planning, technical and economic feasibility, as well as the integration of principles of sustainability, innovation and territorial development.
The work is graded as follows:
60% ? Written component:
A well-founded technical-scientific report on the project, including the conceptual framework, diagnosis, definition of the concept and business model, market analysis, strategic and operational plan, feasibility estimate and critical reflection. Methodological rigour, internal consistency of the project, capacity for innovation, integration of relevant literature and quality of argumentation will be valued.
40% ? Oral presentation (pitch format):
Public presentation of the project in pitch format, simulating a professional context of attracting investment or presentation to decision-makers. Clarity, objectivity and ability to synthesise, the strength of the value proposition, the quality of visual aids, coordination between group members, as well as the ability to respond to questions and critically defend the project will be assessed.
The final assessment is made through a written test with a weighting of 100%.
The use of AI tools in continuous assessment is only permitted under the terms defined above (research support, organisation, linguistic revision, brainstorming, and presentation preparation support). Their use should be in support of the work developed by the student, not replacing their ability to analyse, interpret, make decisions, and produce scientific or professional work. Whenever used, AI must be properly referenced, indicating:
? the tool used;
? the date of use;
? the type of support requested
? a brief description of how the contribution was integrated into the work.
This information must be included in a footnote, methodological section or separate appendix entitled ?Declaration of use of AI tools?.
The continuous assessment system focuses on the preparation of a practical group project, which accounts for 100% of the final grade.
The project consists of developing a structured proposal for an innovative tourism project, applying the theoretical, methodological and strategic references covered throughout the course unit. Students are expected to demonstrate critical analysis skills, the ability to identify opportunities, define differentiated value propositions, strategic planning, technical and economic feasibility, as well as the integration of principles of sustainability, innovation and territorial development.
The work is graded as follows:
60% ? Written component:
A well-founded technical-scientific report on the project, including the conceptual framework, diagnosis, definition of the concept and business model, market analysis, strategic and operational plan, feasibility estimate and critical reflection. Methodological rigour, internal consistency of the project, capacity for innovation, integration of relevant literature and quality of argumentation will be valued.
40% ? Oral presentation (pitch format):
Public presentation of the project in pitch format, simulating a professional context of attracting investment or presentation to decision-makers. Clarity, objectivity and ability to synthesise, the strength of the value proposition, the quality of visual aids, coordination between group members, as well as the ability to respond to questions and critically defend the project will be assessed.
The final assessment is made through a written test with a weighting of 100%.
The use of AI tools in continuous assessment is only permitted under the terms defined above (research support, organisation, linguistic revision, brainstorming, and presentation preparation support). Their use should be in support of the work developed by the student, not replacing their ability to analyse, interpret, make decisions, and produce scientific or professional work. Whenever used, AI must be properly referenced, indicating:
? the tool used;
? the date of use;
? the type of support requested
? a brief description of how the contribution was integrated into the work.
This information must be included in a footnote, methodological section or separate appendix entitled ?Declaration of use of AI tools?.
Teaching Staff
- Mónica Belchior Morais de Brito [responsible]
Accreditations and Certifications
