Editorial Design

Code: VIS14205L

6 ECTS

Duration: 15 weeks/156 hours

Scientific Area: Design

Teaching languages: Portuguese

Languages of tutoring support: Portuguese, English

Regime de Frequência: Presencial

Presentation

Sustainable Development Goals

4. Educação de qualidade - Assegurar a educação inclusiva, e equitativa e de qualidade, e promover oportunidades de aprendizagem ao longo da vida para todos.

8. Trabalho digno e crescimento económico - Promover o crescimento económico sustentado, inclusivo e sustentável, emprego pleno e produtivo, e trabalho decente para todos.

9. Indústria, inovação e infraestruturas - Construir infraestrutura resiliente, promover a industrialização inclusiva e sustentável, e fomentar a inovação.

10. Reduzir as desigualdades - Reduzir as desigualdades dentro dos países e entre eles.

12. Produção e consumo sustentáveis - Assegurar padrões de produção e de consumo sustentáveis.

Learning Goals

The Curricular Unit aims to provide theoretical and practical references within the Editorial Design through research and applied methodologies.
Stimulate the student within the visual and graphic narrative discourse associated with the Editorial Design project.
Explore the capabilities of critical analysis and design domain based on functional and aesthetic criteria applied to the publishing project.
Enhance the various methodological stages based on concepts sustained by applied research Editorial Design.
Provide the student of knowledge to enable it to give an answer within an Editorial Design project aiming at the quality and creativity of the design.

1. The history of books and press: The evolution of the book and the development of the press. The first newspapers and magazines.
2. Graphics on the page: Margins; Flowlines; Modules; Columns; Markers
3. Page Architecture: Building a grid base; Defining margins; Typographic Space; Images
4. Magazines Design: The Creation of a magazine layout; The format definition; Grid Construction; Creating a Master Page; Typographic choices, Style Sheets; Legibility and reading hierarchy
5. Magazine Layout: Sections layout; Creating reading flow; Graphic Narrative development
6. Prepress: Graphic Mockup; Prototype; Final Artwork

Teaching Methods

The teaching and learning methodologies adopted include lectures, seminars, project development, case study analysis, problem-based learning focused on real-world challenges, collaborative work, and supervised tutorials.
Learning is promoted through guided research and sustained project development, fostering critical reflection, argumentative skills, oral presentations, independent work, and teamwork.
The course unit is structured according to a student-centred pedagogical approach, privileging active learning methodologies, the development of technical and transferable skills, interdisciplinarity, alignment with professional practice, and a continuous assessment model aligned with the defined learning outcomes.

Assessment

Research and the use of project-based methodologies will be promoted. Classes will be conducted in a lecture format, encouraging debate and the sharing of information. Assessment is continuous, with intermediate evaluation moments and, at the end of the semester, a final assessment conducted in a jury format.

ASSESSMENT
In the Regular Assessment Period, students may choose one of two assessment regimes: Continuous Assessment or Final Assessment.

1. Continuous Assessment Regime
Assessment components:
Class participation ? 20%;
Work developed during the semester under the supervision of the lecturer, which must be submitted to at least one periodic assessment moment with public disclosure of grades ? 40%;
Presentation and defense of the work developed during classes, to be held during the Regular Assessment Period ? 40%.

2. Final Assessment Regime
Work developed during the semester under the supervision of the lecturer ? 40%;
Written examination based on the course contents ? 60%.