Introduction to Typography

Code: VIS14196L

3 ECTS

Duration: 15 weeks/78 hours

Scientific Area: Design

Teaching languages: Portuguese

Languages of tutoring support: Portuguese, English

Regime de Frequência: Presencial

Presentation

N.A.

Sustainable Development Goals

Educação de qualidade - Assegurar a educação inclusiva, e equitativa e de qualidade, e promover oportunidades de aprendizagem ao longo da vida para todos.

Indústria, inovação e infraestruturas - Construir infraestrutura resiliente, promover a industrialização inclusiva e sustentável, e fomentar a inovação.

Cidades e comunidades sustentáveis - Tornar as cidades e os assentamentos humanos inclusivos, seguros, resilientes e sustentáveis.

Produção e consumo sustentáveis - Assegurar padrões de produção e de consumo sustentáveis.

Proteger a vida terrestre - Proteger, recuperar e promover o uso sustentável dos ecossistemas terrestres, gerir de forma sustentável as florestas, combater a desertificação, deter e reverter a degradação da Terra e deter a perda da biodiversidade.

Learning Goals

It is intended that students acquire concepts and typographic vocabulary; that show the need for a thorough knowledge of the laws of optical values associated with typography; who can interpret and elaborate typographic compositions as an element of editorial communication; that acquire knowledge about history and typographic anatomy.

1. Historical Contextualization of Typography
- From Gutenberg to Joan Trochut.
2. Typometry & Character classification
3. Editorial Anatomy
- Anatomy of the letter, paragraph, page;
- Body, leading, spacing, kerning / tracking, font / font;
- Letter design.
4. The Typographic Project
- Exploration of expressive capabilities of mobile and digital characters;
- Interpretation of the typographic language on the page and on the Poster.

Teaching Methods

Are privileged the active methods to enhance the involvement, interest, analysis and criticism through the subsidiary exposure, individual monitoring of practical work, exploration and simulation cases, solving practical problems, specific exercises of stimulation and viewing relevant iconographic material.

EVALUATION
In the NORMAL SEASON assessment students may choose one of two schemes: Continuous or Final Assessment.

1. CONTINUOUS EVALUATION SCHEME
Evaluation Components:
a) Class participation: 20%;
b) Work developed during the period with the accompaniment of the teacher, which must be submitted, at least, to a periodic evaluation with public disclosure of the classifications: 40%;
c) Presentation and defense of the work developed during the classes, which occurs during the "Regular Season Evaluations": 40%.

2. FINAL EVALUATION SCHEME
a) Work developed during the period with the teacher's accompaniment: 40%;
b) Examination based on the contents taught: 60%.