2024

Product Design

Name: Product Design
Code: GES13087L
6 ECTS
Duration: 15 weeks/156 hours
Scientific Area: Management

Teaching languages: Portuguese
Languages of tutoring support: Portuguese, English
Regime de Frequência: Presencial

Sustainable Development Goals

Learning Goals

This course aims to give skills on the fields of design and management of goods and services, namely services associated to wine tourism. In addition, it aims to integrate the knowledge learned in other previous courses, such as Wine Management and Marketing of Wines in order to stimulate the entrepreneurial spirit and the entrepreneurship among students.

Contents

Part 1 – Concepts of design of product and process
Alignment corporate strategy with product operations
Product and process quality
Quality management issues
Statistical control
Design of new products and services
Management of flows and capacity
Gant, CPM, PERT, Little Law
Layout design

Part 2 – Design of new products
Concepts of entrepreneurship and innovation
Development of business models for new products
Methods for generating ideas
Canvas business model
Business plan for new products
Strategy and product description
Marketing plan
Production plan
Financial plan
Economic and financial indicators

Teaching Methods

The course includes theoretical-practical classes. In these classes is made the presentation of concepts, always framed in the wine sector. In addition, some practical cases will be discussed.

The assessment includes a written text, which aims the evaluation of all topics learned, and the development of a business plan.