2024

Sociology of Communication and Media

Name: Sociology of Communication and Media
Code: SOC02414L
6 ECTS
Duration: 15 weeks/156 hours
Scientific Area: Sociology

Teaching languages: Portuguese
Languages of tutoring support: Portuguese
Regime de Frequência: Presencial

Sustainable Development Goals

Learning Goals

The field of media literacy;
Knowledge of Theories of Communication and the Constitution of media companies;
Ability to interpret construction processes and serving media content;
Knowledge of the processes of NT deployment globally;
Social Implications.

Contents

1. The future of Communication
The pyramid of communication processes in society;
2. Concepts and models
The concept of "mass";
Characteristics TYPED OF MASS COMMUNICATION
MODELS OF Communication AND THEORIES;
The mass media and development;
COMMUNICATION PERSPECTIVES: TRANSMISSION VS. RITUAL - The dissolution of the concept of mass
3. The importance of the media: A history of Media ; The birth of the journalistic press
THE CINEMA - Birth of the radio and Tv
4. Media Communication studies
DEFINITIONS OF SOCIAL MEDIA — IMAGE Public OF MEDIA
I — media Relations with the State and the Society(II) — Cultural and social values; III — organizational
Characteristics and technological; IV — Conditions of distribution, receipt and use;V — Social relationship
between sender and receiver
5. The Business of Media
I — the profits and the public interest; the model of the public sphere; why is the media industry is different from
the others?; the growth of Media Television

Teaching Methods

Timing of learning tasks; assessment forms explained; presentation of video and ppt teaching aids; presentation
of the most problematic topics; Discussion and clarification of doubts; monitoring of the contents integration
and preparation for evaluations. Face-to-face assessment out of the students work and interventions.

Continuous assessment: three measurements - (40% + 40% + 20%), two of which are based on a written test (80%), and 20% measured based on presence and participation in classes.
Assessment by final exam (70% + 30%) = 70% based on a written test, plus 30% based on works with the same profile as that requested, in that year, in continuous assessment.

Teaching Staff