Trends in Tourism Demand

Code: SOC11502M

6 ECTS

Duration: 15 weeks/156 hours

Scientific Area: Tourism

Teaching languages: Portuguese

Languages of tutoring support: Portuguese

Regime de Frequência: Presencial

Presentation

Sustainable Development Goals

Educação de qualidade - Assegurar a educação inclusiva, e equitativa e de qualidade, e promover oportunidades de aprendizagem ao longo da vida para todos.

Learning Goals

In the end of this unit, students should accomplish the following learning objectives:
- Recognize and identify the scope of topics and key aspects related to trends in tourist demand in the World, Europe and Portugal.
- Analyze and understand the main behavioral models of tourist demand.
- Identify the determinants of tourist demand and the type of influences that affect their behavior concerning their choice and decision to consume destinations and tourism products.
- Identify, from the main key performance indicators of tourist demand, trends associated with new consumption patterns of destinations and tourism products.

1. Introduction to tourism trends
1.1. Concept and its relevance of trend analysis in tourism
1.2. Tourism changes and trends
1.3. Perspectives and dimensions of analysis of trends in tourism

2. Analysis of trends in tourist demand
2.1. Tourism demand concepts and theories
2.2. Tourism motivation concepts and theories
2.3. Determinants of tourism demand
2.4. Key performance indicators of tourist demand
2.5. Tourist demand and new tourist products
2.4. Case studies

3. Main indicators for forecasting tourist demand
3.1. World's tourism demand forecasts
3.2. Europe's tourism demand forecasts
3.3. Portugal tourism demand forecasts

4. Research trends and perspectives in studies of tourist demand trends

Teaching Methods

The contents will be taught using materials such as research papers, national and international databases, videos, texts in tourism trade journals. Exercises will be carried out to improve the component of graphical analysis and tourism indicators. In some sessions, students will be encouraged to participate in webinars or seminars with specialists in the field of study and analysis in trends of tourism markets.

Assessment

Continuous Assessment: 2 Group Works (2 elements)
Assignment 1 (40%): Delivery/Oral presentation of a case study: (Written assignment: 25% + Oral presentation: 15%)
Assignment 2 (60%): Preparation of an analytic report about an outbound tourism markets (Written assignment)

Assessment by exam:
Normal exam period - 1 written test (100%)
Appeal exam period - 1 written test (100%)
Special exam period - 1 written test (100%)
Extraordinary examination period - 1 written test (100%)