Strategic Management
Name: Strategic Management
Code: GES10935M
6 ECTS
Duration: 15 weeks/156 hours
Scientific Area:
Management
Teaching languages: Portuguese
Languages of tutoring support: Portuguese
Presentation
It is a UC with more developed content in the area of strategy, privileging the holistic and long-term approach, briding the gap between theory and practice.
Sustainable Development Goals
Learning Goals
To developed:
A - A scientific and technical knowledge in strategic management;
B - A conscience of the strategy importance in the life of the organizations;
C - Participation capacity in the strategic decision;
D - Capacity to do research, synthesize, criticize, application, to do team work, writing and oral presentation and still argument capacities.
A - A scientific and technical knowledge in strategic management;
B - A conscience of the strategy importance in the life of the organizations;
C - Participation capacity in the strategic decision;
D - Capacity to do research, synthesize, criticize, application, to do team work, writing and oral presentation and still argument capacities.
Contents
1 - Introduction;
2 - Conceptual pictures of reference;
3 - Roots and evolutionary logics of the strategy;
4 - The strategic manager;
5 - Schools of strategic approaches: several typologies;
6 - Innovation and strategy;
7 - Strategic classic planning versus strategic modern planning: diagnostics and multiple strategic decisions.
Case Studies
Strategic Windows and Strategic Plans.
2 - Conceptual pictures of reference;
3 - Roots and evolutionary logics of the strategy;
4 - The strategic manager;
5 - Schools of strategic approaches: several typologies;
6 - Innovation and strategy;
7 - Strategic classic planning versus strategic modern planning: diagnostics and multiple strategic decisions.
Case Studies
Strategic Windows and Strategic Plans.
Teaching Methods
a) The method adopted for the acquisition and development of knowledge is based in the model of "teaching-research-application" and the method "role playing". The sessions will include expositive sessions, sessions doing team work and sessions for presentation and discussion of the realized projects; ;
b) The support material will be available in the e-learning Moodle (platform in the University of Évora).
With regard to the use of AI in the teaching and learning process, the set of institutional principles and guidelines set out in Despacho nº 34/2026 - a framework for the use of AI in teaching, assessment and learning at the UÉ.
b) The support material will be available in the e-learning Moodle (platform in the University of Évora).
With regard to the use of AI in the teaching and learning process, the set of institutional principles and guidelines set out in Despacho nº 34/2026 - a framework for the use of AI in teaching, assessment and learning at the UÉ.
Assessment
The stutent chooses beteen continuous assessement regime or an examination (final) regime.
CONTINUOUS ASSESSEMENT REGIME:
The grade will be based on the performance on several projects with different weights in the final grade: case studies (10%), write test (50%), theoretical works «Strategic Windows» or empirical projects «Strategic Plan for One Real Organization» (40%). Individual projects: Write Test and one Case Study. Working group projects: One Case Study and Strategic Windows or Strategic Plans.
FINAL REGIME:
One write test individual (100%).
Despacho reitoral 216/2026- To verify the extent to which the student has developed the knowledge and competencies outlined for the course unit, the teaching team may require the student to take oral exams, in accordance with Article 110, Paragraph 13 of the University of Évora Academic Regulations, while ensuring the conditions set forth in Article 116, Paragraph 4 and Article 118, Paragraph 1 of the same Regulations.
The oral examination will contribute to the course mark. This weighting is determined by the teaching team based on the weighting assignedto the examination in question.
CONTINUOUS ASSESSEMENT REGIME:
The grade will be based on the performance on several projects with different weights in the final grade: case studies (10%), write test (50%), theoretical works «Strategic Windows» or empirical projects «Strategic Plan for One Real Organization» (40%). Individual projects: Write Test and one Case Study. Working group projects: One Case Study and Strategic Windows or Strategic Plans.
FINAL REGIME:
One write test individual (100%).
Despacho reitoral 216/2026- To verify the extent to which the student has developed the knowledge and competencies outlined for the course unit, the teaching team may require the student to take oral exams, in accordance with Article 110, Paragraph 13 of the University of Évora Academic Regulations, while ensuring the conditions set forth in Article 116, Paragraph 4 and Article 118, Paragraph 1 of the same Regulations.
The oral examination will contribute to the course mark. This weighting is determined by the teaching team based on the weighting assignedto the examination in question.
Accreditations and Certifications
