2025
Olive Oil Commercialization and Marketing
Name: Olive Oil Commercialization and Marketing
Code: GES10131M
3 ECTS
Duration: 15 weeks/78 hours
Scientific Area:
Management
Teaching languages: Portuguese
Languages of tutoring support: Portuguese
Sustainable Development Goals
Learning Goals
The aims of this course are providing the student with the basic concepts, methods and techniques of commercialization and marketing apply to the olive oil sector, emphasizing the importance oh this tools for management olive oil projects development at national, international and global context.
By the end of the course students should:Understand the commercialization and marketing concepts and tools; To use of different information sources and types to plan and define market studies to support marketing strategy;Know how to plan and implement a marketing plan;
Capacity for team-work;Oral and written communication ability and ability to receive and transmit new ideas and information;Decision-making capacity and ability to solve olive oil marketing problems;Understand the inter-relation of concepts and interpretation of the information;Ability to use management support information and communication technologies to support olive oil commercialization and marketing plans.
By the end of the course students should:Understand the commercialization and marketing concepts and tools; To use of different information sources and types to plan and define market studies to support marketing strategy;Know how to plan and implement a marketing plan;
Capacity for team-work;Oral and written communication ability and ability to receive and transmit new ideas and information;Decision-making capacity and ability to solve olive oil marketing problems;Understand the inter-relation of concepts and interpretation of the information;Ability to use management support information and communication technologies to support olive oil commercialization and marketing plans.
Contents
1. The commercialization and marketing global context
1.1. Trade and marketing
1.2. The marketing concept and its evolution
1.3. The olive oil marketing environment
1.4. The marketing system
1.5. Associative cooperation and intersectorial cooperation
1.6. e-agro-food marketing
2. The olive oil market
2.1. Characteristics, Organizational Forms and Operation
2.2. Methods of analysis, evaluation and market prevision
2.3. The international market context
2.4.Market research
3. Marketing strategy, plan and control
3.1. Analysis diagnostic
3.2. Marketing objectives
3.3. Marketing strategy
3.4. Olive Oil Marketing-mix
3.5. The Marketing plan
1.1. Trade and marketing
1.2. The marketing concept and its evolution
1.3. The olive oil marketing environment
1.4. The marketing system
1.5. Associative cooperation and intersectorial cooperation
1.6. e-agro-food marketing
2. The olive oil market
2.1. Characteristics, Organizational Forms and Operation
2.2. Methods of analysis, evaluation and market prevision
2.3. The international market context
2.4.Market research
3. Marketing strategy, plan and control
3.1. Analysis diagnostic
3.2. Marketing objectives
3.3. Marketing strategy
3.4. Olive Oil Marketing-mix
3.5. The Marketing plan
Teaching Methods
- The sessions include a participative teaching methodology, with the discussion of practical situations and case studies and seminars with consumer behaviour experts in order to promote ccritical thinking and abstraction capacities, creative intuition and oral communication;
- PowerPoint presentations will be used in combination with blackboard.
- e-learning tutorial sessions with moodle platform;
- Incentive students to do one group research project.
The e-learning platform moodle is an essential element to facilitate the contact between students and professor.
The grade is based on one-group research project, participation and a final exam with material consulting. The final grade gives a weight of 10% to participation, 40% to the group project and 50% to the final exam. In each of the components the students cannot have a grade inferior to 7. To pass the minimum average grade is 9.5.
- PowerPoint presentations will be used in combination with blackboard.
- e-learning tutorial sessions with moodle platform;
- Incentive students to do one group research project.
The e-learning platform moodle is an essential element to facilitate the contact between students and professor.
The grade is based on one-group research project, participation and a final exam with material consulting. The final grade gives a weight of 10% to participation, 40% to the group project and 50% to the final exam. In each of the components the students cannot have a grade inferior to 7. To pass the minimum average grade is 9.5.
Teaching Staff (2024/2025 )
Certificações
