2024
Pharmaceutical Management
Name: Pharmaceutical Management
Code: CMS13763I
3 ECTS
Duration: 15 weeks/78 hours
Scientific Area:
Ciências Farmacêuticas
Teaching languages: Portuguese
Languages of tutoring support: Portuguese
Presentation
This UC aims to provide students with the basic knowledge on economics and management and accounting, applied to the pharmaceutical sector, including operations and human resources management processes, and general marketing concepts and strategies, especially focused on pharmaceutical marketing.
Sustainable Development Goals
Learning Goals
Define companies concepts and purposes, identifying their nature, as well as the management functions assigned to them. The role of the pharmaceutical manager will be particularly focused, with an approach based on strategic planning, namely in the definition of objectives, performance strategies and resource allocation.
At the end of the course, the student should be able to:
1. Understand basic concepts of economics and management, as well as its application to the pharmaceutical sector, in its multiple aspects;
2. Understand and apply basic accounting concepts;
3. Understand and develop operations and human resources management processes, taking into account the specificities of the pharmaceutical company in which they are located;
4. Understand and apply the general marketing concepts and strategies, especially focused on pharmaceutical marketing.
At the end of the course, the student should be able to:
1. Understand basic concepts of economics and management, as well as its application to the pharmaceutical sector, in its multiple aspects;
2. Understand and apply basic accounting concepts;
3. Understand and develop operations and human resources management processes, taking into account the specificities of the pharmaceutical company in which they are located;
4. Understand and apply the general marketing concepts and strategies, especially focused on pharmaceutical marketing.
Contents
1. Introduction: economics and management concepts;
2. Planning;
3. Organizations;
4. Notions of accounting;
5. Operations management;
6. Human resource management;
7. Pharmaceutical marketing.
2. Planning;
3. Organizations;
4. Notions of accounting;
5. Operations management;
6. Human resource management;
7. Pharmaceutical marketing.
Teaching Methods
Theoretical teaching will be essentially expository. Indirect (constructivist) teaching will also be developed, both in theoretical classes and in theoretical-practical classes.
In TP sessions, students should develop practical work, based on critical content analysis in the area of Pharmaceutical Management and also develop innovative project/business ideas, where the pharmacist plays the role of manager, in any of his areas of activity professional.
The evaluation will be divided into two stages:
1. Continuous assessment:
- Theoretical (60%), theoretical test at the end of the semester;
- Theoretical-practical (40%), group work.
For approval, the student must obtain a weighted average of 9.5 or more.
2. Evaluation by final exam (100%).
For approval, the student must obtain a rating equal to or greater than 9.5 values.
In TP sessions, students should develop practical work, based on critical content analysis in the area of Pharmaceutical Management and also develop innovative project/business ideas, where the pharmacist plays the role of manager, in any of his areas of activity professional.
The evaluation will be divided into two stages:
1. Continuous assessment:
- Theoretical (60%), theoretical test at the end of the semester;
- Theoretical-practical (40%), group work.
For approval, the student must obtain a weighted average of 9.5 or more.
2. Evaluation by final exam (100%).
For approval, the student must obtain a rating equal to or greater than 9.5 values.
Certificações
